ORCID as entered in ROS
https://orcid.org/0000-0003-1363-6895
Select Publications
Conference Papers
, 2019, 'Attribution emotions and negative word-of-mouth in a crisis', Wellington, New Zealand, presented at
, 2018, 'Emotional responses to corporate crisis', in Emotional responses to corporate crisis, The World Conference on Business and Management 2018, Jeju, Korea, presented at
, 2018, 'Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China', in International Journal of Advertising, Taylor & Francis, Wuxi, China, pp. 957 - 978, presented at
, 2018, 'Horizontal brand and vertical line extensions: the role of fit and directionality in creating long-term shareholder value', in Horizontal brand and vertical line extensions: the role of fit and directionality in creating long-term shareholder value, 2018 Theory and Practice in Marketing Conference, UCLA, Los Angeles, CA, presented at
, 2018, 'Determining Effective Communication Strategies for Service Offshoring Decisions', Greece, presented at
, 2017, 'Balancing product design innovativeness and consumer innovativeness', in Balancing product design innovativeness and consumer innovativeness, ANZMAC 2017, Melbourne, presented at
, 2017, 'Being mindful for positive job performance', in Being mindful for positive job performance, ANZMAC 2017, Melbourne, presented at
, 2017, 'Employee empathy and customer delight in services', in Employee empathy and customer delight in services, ANZMAC 2017, Melbourne, presented at
, 2017, 'How empathy encourages social entrepreneurship', in How empathy encourages social entrepreneurship, ANZMAC 2017, Melbourne, presented at
, 2017, 'Knowledge as a determinant of competitive advantage', in Knowledge as a determinant of competitive advantage, ANZMAC 2017, Melbourne, presented at
, 2017, 'Perceived fit in service offshoring: the role of culture, ethnicity and ethnocentrism', in Perceived fit in service offshoring: the role of culture, ethnicity and ethnocentrism, 2017 AMA Global Marketing SIG Conference, Havana, Cuba, presented at
, 2017, 'Positive word‐of‐mouth: brand credibility and social identity', in Positive word‐of‐mouth: brand credibility and social identity, ANZMAC 2017, Melbourne, presented at
, 2017, 'The cross-modal effects of colour in food advertising', California, presented at
, 2017, 'The dark side of formal and informal governance', in The dark side of formal and informal governance, 2017 European Marketing Academy Conference (EMAC), Groningen, Netherlands, presented at
, 2017, 'Turning brand experience into positive word‐of‐mouth', in Turning brand experience into positive word‐of‐mouth, ANZMAC 2017, Melbourne, presented at
, 2016, 'Boosting loyalty through customer participation in service attributes: a study in the retail banking sector', in Boosting loyalty through customer participation in service attributes: a study in the retail banking sector, ANZMAC 2016, Marketing in the Post-Disciplinary Era, New Zealand, presented at
, 2016, 'Building client psychological comfort through communication style in financial advisory services', New Zealand, presented at
, 2016, 'Horizontal and vertical brand extensions impact on the case of automobile industry', in Horizontal and vertical brand extensions impact on the case of automobile industry, 38th ISMS Marketing Science Conference, Shanghai, presented at
, 2016, 'Market orientation and firm performance: the mediating role of management accounting systems', in Market orientation and firm performance: the mediating role of management accounting systems, ANZMAC 2016, Marketing in the Post-Disciplinary Era, New Zealand, presented at
, 2016, 'Measuring the impact of brand leveraging strategies using shareholder-oriented value metrics: the case of Automobile industry', in Measuring the impact of brand leveraging strategies using shareholder-oriented value metrics: the case of Automobile industry, ANZMAC 2016, Marketing in the Post-Disciplinary Era, New Zealand, presented at
, 2016, 'When mindfulness does matter in service brand experience', in When mindfulness does matter in service brand experience, ANZMAC 2016, Marketing in the Post-Disciplinary Era, New Zealand, presented at
, 2015, 'Performance Implication of Cross-Functional Coopetition and Knowledge Sharing', in Sinha A; Cadeaux J; Bucic T (eds.), 2015 ANZMAC Conference Proceedings: Innovaton and Growth Strategies in Marketing, 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing, Sydney, NSW, Australia, presented at
, 2015, 'Internal Branding and Employee Performance: A Cognitive-Effective-Behavioural Model', in Internal Branding and Employee Performance: A Cognitive-Effective-Behavioural Model, Australia and New Zealand Marketing Conference, UNSW Australia, presented at
, 2015, '., Role of power, resources and capabilities in inter- and intra-organisational relationships', in ., Role of power, resources and capabilities in inter- and intra-organisational relationships, ANZMAC 2015, Sydney, presented at
, 2015, 'Feeling delightful” versus “feeling connected”: why service firms should stop focusing on delighting customers, and start befriending them', in Feeling delightful” versus “feeling connected”: why service firms should stop focusing on delighting customers, and start befriending them, EMAC 2015, Collaboration in Research, Leuven, Belgium, presented at
, 2015, 'National image and travel intention: Empirical findings from the film industry', in National image and travel intention: Empirical findings from the film industry, ANZMAC 2015, Sydney, presented at
, 2015, 'Personal traits of practicing entrepreneurs and aspiring future entrepreneurs in Vietnam: an empirical study', in Personal traits of practicing entrepreneurs and aspiring future entrepreneurs in Vietnam: an empirical study, ANZMAC 2015, Sydney, presented at
, 2015, 'The dark side of customer participation', in The dark side of customer participation, ANZMAC 2015, Sydney, presented at
, 2015, 'The effects of customer participation and customer-to-customer interaction on affective, motivational and cognitive service experience', in The effects of customer participation and customer-to-customer interaction on affective, motivational and cognitive service experience, AMA 2015 Summer Marketing Educators’ Conference, Improving Business Practice Through Marketing Insight, Chicago, presented at
, 2014, 'Innovators and New Product Adoption: Understanding, Capture and Prediction', in Rundle-Thiele S; Kubacki K; Arli D (eds.), 2014 ANZMAC Conference: Agents of Change, ANZMAC, Griffith Unviersity, Brisbane, Queensland, Australia, pp. 304 - 310, presented at
, 2014, 'Individual Innovators within Skunk Works', in PIM 2014 Research Forum Submissions, PDMA Headquarters, Denver, Colorado, USW, presented at
, 2014, 'Does relationship strength matter? empirical evidence from an emerging economy', in Does relationship strength matter? empirical evidence from an emerging economy, ANZMAC 2014, Brisbane, Australia, presented at
, 2014, 'Effects of customer participation, customer-company identification on word-of-mouth: a HLM approach', in Effects of customer participation, customer-company identification on word-of-mouth: a HLM approach, ANZMAC 2014, Brisbane, Australia, presented at
, 2014, 'Individual change agents, skunk works and effectuation for radical innovation', in Individual change agents, skunk works and effectuation for radical innovation, ANZMAC 2014, Brisbane, Australia, presented at
, 2013, 'Enhancing customers’ intrinsic and prosocial motivations in professional services context', in Enhancing customers’ intrinsic and prosocial motivations in professional services context, ANZMAC 2013, Auckland, New Zealand, presented at
, 2013, 'Key determinants of relationship value gap: a conceptual framework', in Key determinants of relationship value gap: a conceptual framework, ANZMAC 2013, Auckland, New Zealand, presented at
, 2013, 'What colour do you feel? cross-modal interactions between colour and food texture', in What colour do you feel? cross-modal interactions between colour and food texture, ANZMAC 2013, Auckland, New Zealand, presented at
, 2012, 'Enhancing customer perceived value via customer empowerment and customer brand identification', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 7, presented at
, 2012, 'Driving brand citizenship behaviour: the mediating role of brand knowledge', in Driving brand citizenship behaviour: the mediating role of brand knowledge, ANZMAC 2012, Adelaide, Australia, presented at
, 2011, 'Delving further into service branding: Exploring the synergistic roles of service brand innovation and service brand marketing capabilities in service firms.', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 7, presented at
, 2011, 'Diagnosing the Supplementary Services Model', in Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, UK, pp. 1 - 7, presented at
, 2011, 'The mediating role of alliance learning on alliance innovation: An empirical study', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 9, presented at
, 2010, 'Relationship marketing orientation and customer satisfaction: Evidence from Vietnam.', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, presented at
, 2009, 'Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: Evidence from Australia', in Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: Evidence from Australia, ANZMAC 2009, Sustainable Management and Marketing, Melbourne, Australia, presented at
, 2009, 'Exploring marketing effectiveness via market orientation, resource possession and marketing capability', in Exploring marketing effectiveness via market orientation, resource possession and marketing capability, ANZMAC 2009, Sustainable Management and Marketing, Melbourne, Australia, presented at
, 2009, 'Exploring performance differentials via resource possession and firm capabilities', in Exploring performance differentials via resource possession and firm capabilities, ANZMAC 2009, Christchurch, New Zealand, presented at
, 2008, 'Explaining brand performance differentials between firms via innovation and marketing', in Explaining brand performance differentials between firms via innovation and marketing, ANZMAC 2008, Sydney, Australia, presented at
, 2008, 'International market entry mode strategy: a region-within-country perspective', in International market entry mode strategy: a region-within-country perspective, ANZMAC 2008, Sydney, Australia, presented at
, 2007, 'Building brand success via marketing orientation and marketing-based capability: an inside-out approach', in Building brand success via marketing orientation and marketing-based capability: an inside-out approach, ANZMAC 2007, Dunedin, New Zealand, presented at
, 2007, 'Operant resource-based capabilities as antecedents to firm performance', in Operant resource-based capabilities as antecedents to firm performance, AMS World Marketing Congress, Marketing Theory and Practice in an Inter-functional World, Verona, Italia, presented at
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https://orcid.org/0000-0003-1363-6895