- Buyer-supplier relationships
- Artificial Intelligence in buyer-supplier relationships
- Cyber security in buyer-supplier relationships
- Customer relationship management (CRM)
- Organisational buying
- Customer value (including customer perceived value)
Field of Research (FoR)
Daniel D Prior is currently Senior Lecturer in Management in the School of Business at UNSW Canberra. He is also a member of UNSW Cyber and has held visiting appointments at Cranfield University, UK, and the University of Texas at Austin, USA. Between 2017 and 2019, Daniel was Professor of Strategic Sales Management, Co-Director of the Centre for Strategic Marketing and Sales, Director of the Executive MBA and Director of the Key Account...view more
Daniel D Prior is currently Senior Lecturer in Management in the School of Business at UNSW Canberra. He is also a member of UNSW Cyber and has held visiting appointments at Cranfield University, UK, and the University of Texas at Austin, USA. Between 2017 and 2019, Daniel was Professor of Strategic Sales Management, Co-Director of the Centre for Strategic Marketing and Sales, Director of the Executive MBA and Director of the Key Account Management and Strategic Sales Forum at Cranfield University. Prior to this, he was on the faculty in the School of Business at UNSW Canberra. Daniel has worked in industry for companies such as KPMG, Acer Computer Australia and Communications Design and Management. Daniel is active on a range of corporate and not-for-profit boards, and, as a marketing strategy consultant and mentor for industry, particularly in new product development, complex systems implementations and in strategy.
Daniel completed his PhD in 2008. He holds a Master of Commerce (Marketing), a Graduate Certificate in University Teaching and Learning, and a Bachelor of Commerce in Marketing. Daniel is a Fellow of the Australian Marketing Institute and a Senior Fellow of the Higher Education Association (UK).
Daniel is open to Higher Degree Research supervisions, consultancy projects, executive education courses and programmes, acting as a mentor, and, board/ advisory panel appointments.
PhD (Management), Macquarie Graduate School of Management, Macquarie University, 2008 - Thesis title: The Antecedents and Components of Relationship-Based Competitive Advantage: A Study of the Australian Manufacturing Sector.
Graduate Certificate in University Teaching and Learning, Charles Sturt University, 2004
Master of Commerce (Marketing), Macquarie University, 2002
Bachelor of Commerce (Marketing), University of Western Sydney, 2000
Invited article: Revisiting contemporary issues in B2B marketing: It’s not just about Artificial Intelligence. Australasian Marketing Journal, forthcoming 2020 (w/ J. Keränen).
Invited article: Opportunities for ethnographic methodologies in B2B service research Journal of Services Marketing, forthcoming 2020 (w/ J. Keränen).
‘Outstanding Reviewer’, Journal of Business Research, May 2017
‘Best Reviewer’ for the Industrial and Business Marketing track at the Australia and New Zealand Marketing Academy Conference 2015
Nominee, Rector’s Award for Teaching Excellence, UNSW Canberra at ADFA, 2015
Silver Medal Finalist – runner up for the best paper published in the International Journal of Market Research during 2012
My Research Activities
Daniel’s core interest is in buyer-supplier engagement, particularly where there are complex relationships that are high risk and that develop over extended periods. Daniel’s research, teaching and consulting interests have two foci. First, Daniel is interested in understanding how supplier firms create value, how buyer firms realise value, and how relationships determine the nature of value at multiple levels of interaction. Current projects centre on developing ‘value narratives’ for complex solutions, integrating circular economy principles into complex value propositions, and supply chain sustainability. Second, Daniel is interested the application of computer science techniques to address problems that arise from buyer-supplier engagement. This includes for situational awareness and in understanding human factors, particularly as these pose risks to the viability of buyer-supplier engagements. Core topics include customer relationship management, supplier selection, contract monitoring and information integrity.