Researcher

Ms Ava Yu

Keywords

Fields of Research (FoR)

Marketing, Education Studies not elsewhere classified

SEO tags

Biography

I am a doctoral student in the School of Marketing and a Ph.D. Teaching Fellow at UNSW Business School. My research interests are service marketing, service evaluation, consumer behavior, and sustainable marketing. I am developing and applying a measurement instrument to evaluate the performance of educational services in my thesis. 

 

In support of my research, I was awarded a Travel Grant to attend the 2019 Doctoral Colloquium in Australia...view more

I am a doctoral student in the School of Marketing and a Ph.D. Teaching Fellow at UNSW Business School. My research interests are service marketing, service evaluation, consumer behavior, and sustainable marketing. I am developing and applying a measurement instrument to evaluate the performance of educational services in my thesis. 

 

In support of my research, I was awarded a Travel Grant to attend the 2019 Doctoral Colloquium in Australia and New Zealand Marketing Academy Conference (ANZMAC), where I received a Highly Commended Paper award. My work also received the Best Paper Award in ANZMAC Doctoral Colloquium 2020. Recently, my paper was accepted to be published in the ANZMAC 2021 Conference Proceedings.

 

I started to teach at UNSW in 2019. Then I joined the Ph.D. Teaching Fellow program and became the Associate Fellow of the Higher Education Academy (AFHEA) in 2020. I have taught undergraduate (including the BCom IFY course) and postgraduate courses in face-to-face and online modes. The average rate of my teaching evaluation in myExperience is 5.67 out of 6. Promoting a student-centered working philosophy, I won the Business School Award for Teaching Excellence in Tutoring in 2021.

 

Meanwhile, I have served as the student representative of the UNSW Business School Research Committee for two years. I also served as a reviewer for ABDC A-ranked journal, Australian Journal of Management, and ANZMAC 2021. Currently, I am volunteering as a Peer Mentor for a group of first-year HDR students across faculties in the UNSW HDR Peer Support Program.

 


My Grants

• 2021: GRS Development and Research Training Grant                                                                                          

• 2019: ANZMAC Doctor Colloquium Travel Grant 

 


My Qualifications

• PhD in Marketing: in progress (UNSW Sydney, Australia)

• MA in Integrated Marketing Communication (City University of Hong Kong, Hong Kong SAR)

• BA in Public Affairs Management (Nanyang Normal University, China)


My Awards

• 2021: Business School Award for Teaching Excellence in Tutoring

• 2021: Research Training Program (RTP) Fee Offset Scholarship

• 2020: ANZMAC Doctor Colloquium Best Paper Award

• 2020: UNSW Dean’s Award for Service Research

• 2019: ANZMAC Doctor Colloquium Highly Commended Award

• 2018: UNSW Tuition Fee Scholarship 

 


My Research Activities

Conference Proceedings

• Yu, H., Uncles, M., and Jiang, Z. X. (2021). 'Co-creation in Learning: Scale development and application,' ANZMAC 2021 Conference Proceedings, ANZMAC, Melbourne, Australi

• Yu, H., Uncles, M., and Jiang, Z. X. (2020). 'Exploration of co-creation in the learning economy: Conceptualisation, interpretation, measurement, and consequences,' ANZMAC online Doctor Colloquium.               

• Yu, H., and Zheng, X. (2013). 'Contributions to dependency on micro-blog concerning Media System Dependency Theory,' International Communication Association (ICA), Shanghai, China. 

 

Conference Posters

• Yu, H., Uncles, M., and Jiang, Z. X. (2019). 'Scoping review of co-creation experience in learning services industries,' presented at ANZMAC 2019 main conferences, Wellington, New Zealand, 3 December 2019

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Location

School of Marketing, Room 3046, Level 3, Quadrangle Building (E15), UNSW Sydney 2052

Contact

+61 (2) 9065 0368

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