Ms Siew Imm Theresa Teo

Dr. Theresa Teo Siew Imm is an academician and marketing professional with extensive experience spanning academia, research, and practical industry expertise. Holding a Doctorate of Philosophy in Marketing from UNSW Business School, she has also completed various certifications, including Certified Practising Marketer from the Australian Marketing Institute. Dr. Teo has excelled as an Adjunct Lecturer and Tutor at institutions like the University of New South Wales and Macquarie University, teaching a range of subjects from Entrepreneurship to Strategic Marketing.

Her research interests primarily revolve around Consumer-Brand Relationships, with notable conference presentations on the topic. Alongside her academic endeavors, Dr. Teo has a rich background in retailing and marketing, having held positions such as Director/Founder of AlphaIMM Agency, Manager at Republic Polytechnic, and General Manager at Touch Resource Pte Ltd. She has been recognized for her entrepreneurial acumen, being a Finalist for Best Businesswoman of the Year in 2021 and securing Runner Up for Best New Business in the same year.

Dr. Teo's expertise in brand and marketing management is underscored by her extensive tenure managing global brands like Timberland and Godiva, as well as her consultancy practices across Asia. Through her businesses, she empowers clients with practical marketing and brand management skills while also nurturing aspiring marketing professionals through her MARKCubator Agency.