By Ms Siew Imm Theresa Teo

Conference Papers

Teo T; Uncles MD; Burford MR, 2010, 'Generational Cohort Differences in Consumer-Brand Relationships of Chinese Consumers', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010

Uncles MD; Teo T, 2009, 'Understanding Social Networks in Consumer Brand Relationship Theory: Evidence from China', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

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