Researcher

Dr Jenny (Jiyeon) Lee

Keywords

Fields of Research (FoR)

Marketing, Marketing Management (incl. Strategy and Customer Relations), Tourism Marketing, Other Commerce, Management, Tourism and Services

SEO tags

Biography

Teaching Interests:

  • Services marketing 
  • Innovations 

Research Interests:

  • Services marketing and management 
  • Consumer psychology and behaviour
  • Applied marketing sciences
  • Digital marketing

ASB Profile: http://www.asb.unsw.edu.au/schools/Pages/JennyLee.aspx

 


My Grants

External Grant

  1. 2016-2017 Accounting and Finance Associations of Australia and New Zealand Research Grant ($5,000, “Customer satisfaction and management...view more

Teaching Interests:

  • Services marketing 
  • Innovations 

Research Interests:

  • Services marketing and management 
  • Consumer psychology and behaviour
  • Applied marketing sciences
  • Digital marketing

ASB Profile: http://www.asb.unsw.edu.au/schools/Pages/JennyLee.aspx

 


My Grants

External Grant

  1. 2016-2017 Accounting and Finance Associations of Australia and New Zealand Research Grant ($5,000, “Customer satisfaction and management earnings forecasts”)

Internal Grant

  1. 2019 BizLab Small Project Grant ($3,000, “An exploration into the authenticity of social media influencers”)
  2. 2017-2018 Business School Research Grant ($20,000, “Customer satisfaction and the implied cost of equity: The moderating effects of market conditions” )
  3. 2016 School of Marketing Research Grant ($2,500, “Customer satisfaction: Its impact on management earnings forecasts and market response” )
  4. 2014 School of Marketing Research Grant ($1,740,Country-of-origin effects on consumer response to corporate social responsibility” )
  5. 2013 School of Marketing Research Grant ($1,600, “Measurement model specification in tourism research: Formative and reflective indicators”)
  6. 2012 Business School Special Research Grant ($5,000, “Applications of structural equation modeling to tourism research”)
  7. 2012 School of Marketing Research Grant ($1,680, “Applications of structural equation modeling to tourism research”)
  8. 2011-2012 Business School Special Research Grant ($7,000, “Working holiday makers’ sense of place: Assessing their perceptions of and attitudes toward Australia as a tourist destination over time”)
  9. 2011 School of Marketing Research Grant [$1,600, “A test for the validity of festival consumption emotions across gender” ]

My Qualifications

PhD, Texas A&M University

MHM, University of Houston

BS, Purdue University

BS, Ewha Womans University


My Awards

  1. The 2013 Non-professorial Research Achievement Award, Australian School of Business, UNSW
  2. Strategic Research Awards, School of Marketing, Australian School of Business, UNSW (2011-2014)
  3. Best paper award in the Annual Paris Conference on Business and Social Sciences (2012)
  4. Best paper award in the 3rd Annual American Business Research Conference (2011)
  5. Best paper award runner-up in the 2010 Australia and New Zealand Marketing Academy (2010)

My Research Supervision


Supervision keywords


Areas of supervision

Services marketing and management, digital marketing


Currently supervising

  • Digital marketing 
  • Consumer behaviour and psychology

My Teaching

Services (events) marketing and management

Customer centric innovation

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Location

Room 3014, Quadrangle building

Contact

+61 2 9385 2696
9663 1985