As a dedicated academic and researcher, I specialize in the nuanced realms of behavioral change and decision-making processes. My work is deeply rooted in understanding the complexities of human behavior and how subtle shifts in approach can lead to significant transformations in actions and choices.
Currently, I serve as the SDG Committee Chair at the UNSW Business School and hold the esteemed title of UNSW Diversity Champion for Disability. I am also the Director of Education Program at the Digital Sustainability Knowledge Hub. My goal is to spread knowledge about Sustainable Development Goals (SDGs) and facilitate SDG actions.
Also, my research is centered on effective advocacy for individuals with disabilities, focusing on the development of policies that are not only inclusive but also empowering. This commitment is further evidenced by my efforts to incorporate Universal Design for Learning (UDL) principles at UNSW, ensuring that education is accessible and beneficial for all students, regardless of their abilities.
My journey is one of continuous learning and advocacy, where I strive to make a meaningful impact through research, policy, and education, championing the cause of inclusivity in every sphere I engage with.
As at the School of Marketing within the UNSW Business School, I am deeply committed to reimagining and enhancing the educational experience for students of all backgrounds.
I received my PhD from the esteemed Guanghua School of Management at Peking University. My research is driven by a desire to unearth ways that elevate student learning experiences and catalyze meaningful...view more
As an Associate Professor at the School of Marketing within the UNSW Business School, I am deeply committed to reimagining and enhancing the educational experience for students of all backgrounds.
I received my PhD from the esteemed Guanghua School of Management at Peking University. My research is driven by a desire to unearth ways that elevate student learning experiences and catalyze meaningful behavioural changes. Presently, I am delving into two research ventures: 1) Harnessing the potential of virtual reality to augment education, and 2) Charting the course for refining and actualizing inclusive education practices.
Currently, I serve as the SDG Committee Chair at the UNSW Business School and hold the esteemed title of UNSW Diversity Champion for Disability. I am a fervent advocate for educational inclusivity. My dedication to this cause is evident in my proactive efforts to integrate Universal Design for Learning (UDL) principles at UNSW, as well as my initiatives to bolster digital accessibility and neuro-inclusion for the teaching and learning.
My contributions to inclusive education have earned me numerous accolades, including FT Responsible Business Education Award 2025, 2024 Innovation in Marketing Education Award (Runner-up) by the American Marketing Association, UNSW Award for Teaching Excellence 2023, and two ADCET Accessibility in Action Awards 2023.
My Grants
- 2016: Digital Enablement Research Network (DERN)
- 2019: UNSW Disability Innovation Institute Research Seed Funding
- 2020: EF Educational Initiative Funding
- 2021: EF Fellowship
- 2021 NSW Government Innovation District Challenges Funding
- 2022: EF School Grant (Project Lead)
- 2022: EF Fellowship
- 2020-2023: UNSW Health@Business Seed Funding
- 2023 Education Initiative Seed Funding
- 2023 EDI Faculty Grant, “UDL and Neurodiversity”, in collaboration with Prof. Terry Cumming, Ian McArthur, Karen Kriss, and Karin Watson
- 2024-2025 UNSW-Tsinghua Collaborative Research Fund, “Virtual Reality Gaming: Building Age-Friendly Communities Through User Insights”.
- 2025 UNSW Visiting Teaching Fellowship
My Awards
- 2025 FT Responsible Business Education Award
- 2024 ADA Dean’s Audacious Impact Award, UNSW Sydney
- 2024 Innovation in Marketing Education Award (Runner-up) by the American Marketing Association, Teaching and Learning SIG
- 2023 UNSW Awards for Outstanding Contributions to Student Learning
- 2023: Two ADCET Accessibility in Action Awards for the Digital Accessibility Enhancement project and the Diversified project
- 2022 UNSW Scientia Education Academy Exemplary Teaching Practice Award
- 2021: Values in Action Award, part of the BCom Redesign Team, Business School Staff Excellence Award
- 2020: FULT Good Practice Case Study Award
- 2019 UNSW EF community Da Vinci Award for Teaching Innovation
- 2010-2011: Fulbright Scholarship
My Research Supervision
Areas of supervision
I have completed two supervisions for PhD students. They have graduated on time and found academic positions.
- Ava Yu, currently a lecturer at University of Western Australia, Business School.
- Srinwanti H Chaudhury, currently a lecturer at University of Queensland, Business School.
https://orcid.org/0000-0002-0057-0949