Ines Kuric is a postdoctoral fellow at the UNSW Business School, School of Management and Governance. Her doctoral research at WU Vienna examined the role of communication in institutional change and how language shapes collective beliefs about new practices and possible futures, placing particular emphasis on verbal, visual, and multimodal forms of communication. Building on these interests, her current work focuses on the rhetoric of novelty and future orientation, sensegiving during crises, and communicative strategies for enhancing literacy across different contexts.