By Emeritus Professor Mark Uncles

Journal articles

Macdonald EK; Uncles MD, 2007, 'Consumer Savvy: Conceptualisation and Management', Journal of Marketing Management, 23, pp. 497 - 517

Macdonald EK; Uncles MD, 2007, 'Consumer savvy: conceptualisation and measurement', Journal of Marketing Management, 23, pp. 497 - 517, http://dx.doi.org/10.1362/026725707x212793

Harris J; Uncles M, 2007, 'Modeling the Repatronage Behavior of Business Airline Travelers', Journal of Service Research, 9, pp. 297 - 311, http://dx.doi.org/10.1177/1094670507299379

Kwok S; Uncles MD; Huang YS, 2006, 'Brand Preferences and Brand Choice Among Urban Chinese Consumers: An Investigation of Country-of-Origin Effects.', Asia Pacific Journal of Marketing and Logistics, 18, pp. 163 - 172, http://dx.doi.org/10.1108/13555850610675634

Uncles MD; Lee D, 2006, 'Brand Purchasing by Older Consumers: An Investigation Using the Juster Scale and the Dirichlet Model', Marketing Letters, 17, pp. 17 - 29, http://dx.doi.org/10.1007/s11002-006-3756-z

Patterson P; Uncles MD, 2005, 'Amj – Progress and Prospects', Australasian Marketing Journal, 13, pp. 5 - 7, http://dx.doi.org/10.1016/s1441-3582(05)70072-0

Uncles MD; Macdonald EK, 2005, 'Discovering the Savvy New Consumer', Marketing, pp. 42 - 42

Woodside AG; Uncles MD, 2005, 'How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice', Journal of Advertising Research, 45, pp. 229 - 240, http://dx.doi.org/10.1017/S0021849905050257

Uncles M, 2005, 'Marketing metrics: A can of worms or the path to enlightenment?', Journal of Brand Management, 12, pp. 412 - 418, http://dx.doi.org/10.1057/palgrave.bm.2540236

Kwok S; Uncles MD, 2005, 'Sales Promotion Effectiveness: The Impact of Consumer Differences at an Ethnic-Group Level', Journal of Product and Brand Management, 14, pp. 170 - 186, http://dx.doi.org/10.1108/10610420510601049

Uncles MD, 2004, 'Commentary on the Mort et al. Paper: Journal Rankings: How Much Credence Should We Give Them?', Australasian Marketing Journal, 12, pp. 67 - 72, http://dx.doi.org/10.1016/s1441-3582(04)70100-7

Page K; Uncles M, 2004, 'Consumer knowledge of the world wide web: Conceptualization and measurement', Psychology & Marketing, 21, pp. 573 - 591, http://dx.doi.org/10.1002/mar.20023

Uncles MD; Wright M, 2004, 'Empirical Generalisation in Marketing', Australasian Marketing Journal, 12, pp. 5 - 18, http://dx.doi.org/10.1016/s1441-3582(04)70102-0

Uncles MD; Ehrenberg ASC; Goodhardt GJ, 2004, 'Reply to commentary on “Understanding brand performance measures: using Dirichlet benchmarks”', Journal of Business Research, 57, pp. 1329 - 1330, http://dx.doi.org/10.1016/j.jbusres.2003.03.001

Uncles MD; Drinkwatr P, 2004, 'Tuning in to broadcaster branding.', Professional Marketing, pp. 22 - 23

Ehrenberg ASC; Uncles MD; Goodhardt GJ, 2004, 'Understanding brand performance measures: using Dirichlet benchmarks', Journal of Business Research, 57, pp. 1307 - 1325, http://dx.doi.org/10.1016/j.jbusres.2002.11.001

Uncles MD; Dowling GR; Hammond K, 2003, 'Customer loyalty and customer loyalty programs', Journal of Consumer Marketing, 20, pp. 294 - 316, http://dx.doi.org/10.1108/07363760310483676

Uncles MD, 2003, 'Comment: Too few principles or too few grounded principles?', Interfaces, 33, pp. 101 - 103

Goh K; Uncles M, 2003, 'The benefits of airline global alliances: an empirical assessment of the perceptions of business travelers', Transportation Research Part A: Policy and Practice, 37, pp. 479 - 497, http://dx.doi.org/10.1016/s0965-8564(02)00054-x

Uncles MD, 2003, 'Too few principles or too few grounded principles?', Interfaces, 33, pp. 101 - 103

Bock T; Uncles M, 2002, 'A taxonomy of differences between consumers for market segmentation', International Journal of Research in Marketing, 19, pp. 215 - 224, http://dx.doi.org/10.1016/s0167-8116(02)00081-2

Uncles MD, 2002, 'e-Branding: It is Really a New World? (in mandarin)', China Entrepreneur, 2002, pp. 112 - 113

Uncles M, 2002, 'From Marketing Knowledge Tomarketing Principles', Marketing Theory, 2, pp. 345 - 353, http://dx.doi.org/10.1177/147059310200200404

Uncles MD; Patterson PG, 2001, 'Editorial', Australasian Marketing Journal, 9, pp. 5 - 6, http://dx.doi.org/10.1016/S1441-3582(01)70162-0

Uncles M, 2001, 'Editorial: Interactive electronic marketing and brand management', Journal of Brand Management, 8, pp. 245 - 254, http://dx.doi.org/10.1057/palgrave.bm.2540026

Uncles MD, 2000, 'What Can Be Done to Enhance the Research Productivity of Junior Staff', Australasian Marketing Journal, 8, pp. 73 - 79, http://dx.doi.org/10.1016/S1441-3582(00)70194-7

Uncles M, 2000, 'Market Orientation', Australian Journal of Management, 25, http://dx.doi.org/10.1177/031289620002500201

Uncles MD; Magill G, 1999, 'How prospective clients find out about your practice', Law Society Journal, pp. 64 - 67

Uncles MD, 1998, 'A structured approach to the presentation of research theses.', Australasian Marketing Journal, pp. 87 - 94, http://dx.doi.org/10.1016/S1441-3582(98)70241-1

Ah Keng K; Uncles M; Ehrenberg A; Barnard N, 1998, 'Competitive brand‐choice and store‐choice among Japanese consumers', Journal of Product & Brand Management, 7, pp. 481 - 494, http://dx.doi.org/10.1108/10610429810244657

Uncles MD, 1998, 'Editorial: Brand management in Australasia and the Far East', Journal of Product and Brand Management, pp. 448 - 462

Uncles MD; Styles CW, 1998, 'Marketing management in Australia - Joint AMI/UNSW survey', Professional Marketing (Supplement of B and T Weekly), pp. 32 - 33

Polonsky MJ; Lawson R; Uncles M; Johnson LW; Wilkinson I; Alpert F, 1998, 'Perspectives on Academic Publishing: Advice for Those Just Starting', Australasian Marketing Journal, 6, pp. 63 - 80, http://dx.doi.org/10.1016/s1441-3582(98)70250-2

Uncles MD; Styles CW, 1998, 'Preparing tomorrow`s marketers for tomorrow`s world', Professional Marketing (Supplement of B and T Weekly), pp. 14 - 21

Macrae C; Uncles MD, 1997, 'Rethinking brand management: the role of “brand chartering”', Journal of Product Brand Management, 6, pp. 64 - 77, http://dx.doi.org/10.1108/10610429710160057

Dowling GR; Uncles MD, 1997, 'Do Customer Loyalty Programs Really Work', Sloan Management Review, pp. 71 - 82, http://sloanreview.mit.edu/article/do-customer-loyalty-programs-really-work/

Uncles M; Laurent G, 1997, 'Editorial', International Journal of Research in Marketing, 14, pp. 399 - 404, http://dx.doi.org/10.1016/s0167-8116(97)80224-8

Uncles MD; Laurent G, 1997, 'Loyalty', International Journal of Research in Marketing, 14, pp. 399 - 404

Uncles M, 1997, 'Romanticism and realism in brand management', Journal of Brand Management, 5, pp. 76 - 81, http://dx.doi.org/10.1057/bm.1997.33

Macrae C, 1996, 'Re‐thinking brand management: the role of “brand chartering”', Marketing Intelligence & Planning, 14, pp. 46 - 55, http://dx.doi.org/10.1108/02634509610152718

Uncles MD, 1996, 'Classifying shoppers by their shopping‐trip behaviour: a polythetic‐divisive method', Marketing Intelligence & Planning, 14, pp. 35 - 44, http://dx.doi.org/10.1108/02634509610106223

Uncles MD; Cocks M; Macrae C, 1995, 'Brand Architecture: Reconfiguring Organisations for Effective Brand Management', Journal of Brand Management, 3, pp. 81 - 92, http://dx.doi.org/10.1057/bm.1995.33

Uncles MD, 1995, 'Branding - The Marketing Advantage', Journal of Brand Management, 3, pp. 9 - 18

Uncles M; Jobber D, 1995, 'Editorial: Making marketing work', Journal of Marketing Management, 11, pp. 751 - 753, http://dx.doi.org/10.1080/0267257X.1995.9964387

Uncles MD, 1995, 'Grocery Store Patronage', The International Review of Retail, Distribution and Consumer Research, 5, pp. 287 - 302, http://dx.doi.org/10.1080/09593969500000019

Uncles M; Ehrenberg A; Hammond K, 1995, 'Patterns of Buyer Behavior: Regularities, Models, and Extensions', Marketing Science, 14, pp. G71 - G78, http://dx.doi.org/10.1287/mksc.14.3.g71

Uncles MD; Hammond KA; Ehrenberg ASC; Davis RE, 1994, 'A replication study of two brand-loyalty measures', European Journal of Operational Research, 76, pp. 375 - 384, http://dx.doi.org/10.1016/0377-2217(94)90116-3

Uncles MD, 1994, 'Do You or Your Customers Need a Loyalty Scheme?', Journal of Targeting, Measurement and Analysis for Marketing, 2, pp. 335 - 350

UNCLES MD, 1991, 'A CHALLENGE TO SOME RETAILING SHIBBOLETHS', ENVIRONMENT AND PLANNING A, 23, pp. 1090 - 1094, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1991GE96900002&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

UNCLES MD, 1991, 'MARKETING SCIENCE AND REGIONAL SCIENCE - CHALK AND CHEESE', ENVIRONMENT AND PLANNING A, 23, pp. 933 - 937, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1991GA61200001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

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