Keywords
Fields of Research (FoR)
Artificial intelligence, Marketing technology, Service marketingBiography
Jerry Jin is an Early Career Academic Fellow in the School of Marketing. He completed his PhD study in the School of Marketing, UNSW Business School. His research examines how organisations use AI technologies (e.g., generative AI and service robots) to improve service delivery and innovation performance. In particular, his research focuses on AI empowerment, service agility, marketing innovation, and human–AI joint leadership. Jerry has...view more
Jerry Jin is an Early Career Academic Fellow in the School of Marketing. He completed his PhD study in the School of Marketing, UNSW Business School. His research examines how organisations use AI technologies (e.g., generative AI and service robots) to improve service delivery and innovation performance. In particular, his research focuses on AI empowerment, service agility, marketing innovation, and human–AI joint leadership. Jerry has extensive teaching experience across both undergraduate and postgraduate levels, particularly in analytics–related courses.
My Grants
- Doctoral Student Travel Grants (AU$500). The University of Melbourne
- PhD International Visiting Grant (AU$10,000). UNSW
- Excellence in Tutoring Professional Development Grant (AU$2,000), UNSW Business School
- The Development and Research Training Grant (AU$3,000). UNSW
My Qualifications
- Ph.D. in Marketing, UNSW Sydney.
- International Master, Arts in Economy, State and Society: Economics and Business, University College London (UCL) and Corvinus University of Budapest
- Bachelor, Management (Marketing), China Jiliang University.
My Awards
- Arc PGC Research Award, 2025
- AMA-Sheth Foundation Doctoral Consortium Fellow, 2025
- UNSW Business School Award for Excellence in Tutoring, 2024
- MyExperience Top Performer (T3-2023, T3-2022), 2022-2023
- Dean’s List for Academic Excellence. UNSW Business School, 2022
My Research Activities
- Yang, Jing, Lijun Zhou, Yuyang Qu, Xiang Jin, and Shishi Fang (2023), “Mechanism of Innovation and Standardization Driving Company Competitiveness in the Digital Economy,” Journal of Business Economics and Management, 24(1), 54-73.
- Yang, Jing, Lvshen Shao, Xiang Jin, and Lijun Zhou (2023), “Impact of Coupling of Technological Innovation and Standardisation on Industrial Development,” International Journal of Emerging Markets, 18(11), 4926-4947.
- Gaspar, K., …, Xiang Jin, ..., and Rencz, F (2022), “Resource Utilization, Work Productivity and Costs in Patients with Hidradenitis Suppurativa: A Cost-Of-Illness Study,” Expert Review of Pharmacoeconomics & Outcomes Research, 22(3), 399-408.
- Yang, Jing*, Xiang Jin*, Wei Le, and Fei Sheng (2021), “Exploring Service Quality Model from the Perspective of Sensory Perception,” Total Quality Management & Business Excellence, 32(13/14), 1548-1568.
- Yang, Jing, Luis Vargas, Xiang Jin, and Lijun Zhou (2020), “Quality Credit Evaluation in the Internet Company: A System Based on the Analytic Hierarchy Process,” Journal of Business Economics and Management, 21(2), 344-372.
My Teaching
Undergraduate:
- MARK3087 Customer Analytics
- MARK3089 Pricing Analytics
Postgraduate:
- MARK5811 Applied Marketing Research
- MARK5827 Customer Analytics
- MARK5829 Pricing Analytics