Danielah Martinez is an Associate Lecturer of Industrial Design at the school of Built Environment, UNSW, and PhD Candidate at the School of Art and Design, UNSW. In her PhD research, Danielah applies critical and participatory design methodologies in socially-engaged research topics. Danielah comes to academia from a design practice background in product graphics, colours, materials and finishes, surface and textile design. She has worked on residential and commercial projects with Australian and International architecture and interior design firms and, prior to this, was employed as senior designer in Australia’s leading small appliances company. Danielah has been an invited panellist on topics such as creativity, collaborative practice in design and women in design and has sat on the judging panel for the Design Institute of Australia’s Graduate of the Year Award (2019). Danielah’s practice-based, human research aims to challenge normative methodologies in design practice.