Associate Professor Carmen Leong

My Expertise

I research about digital platforms that connects providers and consumers in a marketplace and how some would excel
I also studied about technology-enabled social movements particularly on how the grassroots people make an influence via technology like social media

Keywords

sustainable development

business

multi-sided platforms

empowerment

Fields of Research (FoR)

Organisation and Management Theory, Information Systems Management

SEO tags

Technological and Organisational Innovation

Biography

Carmen's research interests include digitally enabled strategic transformation in organisations and digital empowerment in social studies. In the past few years, she has conducted case study research in China, Malaysia, Indonesia, Thailand and Germany. She has published in premier IS journals, including MIS Quarterly, Journal of Association Information Systems, European Journal of Information Systems and in premier IS conference papers (ICIS, ECIS). She received her PhD degree from The National University of Singapore. Prior to entering academia, she worked in the private and public sectors in Singapore and Malaysia. She was also the recipient of the 2021 AIS Impact Award, the NUS President's Graduate Fellowship and was listed in the Top 200 Scholars of 2019-2021 and 2015-2017 AIS Research Ranking.

My Grants

Grants

Hongxin Pte Ltd/ International Contract, Digitalisation and platformisation capabilities of the company 2021, $10,000 (Cat 3 funding)

NSWs Department of Planning, Industry and Environment (DPIE) / State Government Contract, Bridging the Chasm: A Study in Building Sustainability Momentum 2020, $29,694 (Cat 2 funding)

UNSW Dean's Research Fellowship 2020-2022, $60,000

Australia-ASEAN Council Grants 2019-20, Fostering Women's Economic Empowerment through Digital Entrepreneurship, $30,000

UNSW Business School Research Grant 2019, Digital Technology for Social Good: Developing the Design Principles of Sensor-based Elderly Monitoring System for Aging-in-Place, $20,586

UNSW Business School Special Research Grant 2018, Investigating the Financial Technology for Digitally enabled Inclusion, $10,000

UNSW-Indonesia Seed funding: Investigating Digital Empowerment and Financial Inclusion in Developing Communities in Indonesia 2016/17, $10,000

UNSW Business School Special Research Grant 2016, Digitally enabled Social Change, $7,500

My Awards

Awards and Honors

Association for Information Systems (AIS) Impact Award 2021

European Journal of Information Systems (EJIS) Outstanding contribution in Reviewing 2021

Best Research Paper 2020 at Information and Organization

Best Paper Runner-Up Award Research-in-Progress: "Coordination of Actor Interactions on Digital Platforms: A case study of Taobao's content exchange platform" by Yawen Zhou, Carmen Leong, Zixiu Guo and Jie Yu

UNSW Business School's Staff Excellence Award: Values in Action (Innovation) Award 2020

Reviewer of the Year 2019, The DATA BASW for Advances in Information Systems 2019

Best Reviewer Award, Asia Academy of Management Conference 2019

Top 200 Scholars 2015-2017 AIS Research Ranking

Research Achievement Award, National University of Singapore 2012

NUS President's Graduate Fellowship, National University of Singapore 2013-2015

My Research Activities

My research revolves around the role of technology in economic sustainability, social sustainability and environmental sustainability. My research projects include those of:

Digital empowerment and inclusive development
Creative economy and technology in emerging economies
Platform and digital ecosystem
Emerging digital phenomenon e.g., FinTech, Korean Wave

My Research Supervision

Supervision keywords

case study

qualitative methodology

Asia Pacific

social development

business

Areas of supervision

My areas of expertise are in conducting qualitative research including case study and action research to understand technology's role in transforming businesses and society. I have experience in researching about interesting and innovative application of technology in China and Southeast Asia. Below are some of the recent topics I am working on:

Digital empowerment and inclusive development
Creative economy and technology in emerging economies
Platform and digital ecosystem
Emerging digital phenomenon e.g., FinTech, Korean Wave

Currently supervising

Vivian Zhou, Managing interdependencies in digital platforms
Angtyasti Jiwasiddi, Digital nomadism

My Engagement

Memberships and Engagement

Speaker, "Holding Ground: Where should women take up space?" 2022 UNSW ASEAN Conference
Panel speaker, "Boundaries of IS Research" at 2021 Australasian Conference on Information Systems
Speaker, "Achieving the Sustainable Development Goals through Information Systems in Africa" at 2021 Annual Seminar of the Southern African Chapter of the Association for Information Systems
Co-organizer of the 12th Women in Asia Conference 2019 themed "Rising populism and gender inclusivity"
Panel speaker, "Leading Digital Transformation" 2019 at the launch of UNSW AGSM's short courses
Organizing committee and member of AIS Special Interest Group Social Inclusion 2017, 2018
Plenary speaker, "Making a world of difference with FinTech", Singapore FinTech Festival 2017
Plenary speaker, :Digital Technology for Inclusive Development", 2nd International Conference on Indonesian Economy and Development, Jakarta 2017

In the Media