Dr Ting Yu is an Associate Professor in Marketing at the University of New South Wales.

She worked in Australia, Switzerland and Singapore as a Lecturer, Product Research and Development Manager, Market Research Consultant and Research Analyst.

She was also the recipient of the Non-Professorial Research Achievement Award (UNSW), American Marketing Association's Selling and Sales Management Special Interest Group's best dissertation award (first runner-up), Sasakawa Young Leaders Fellowship Fund Scholarship, Centre for Applied Marketing Research Scholarship Award (UNSW), The UNSW Business School Research Scholarship and European Marketing Academy Conference (EMAC) bursary.

Her major research interests include: artificial intelligence in (healthcare) service delivery, organisational ambidexterity (service versus sales; service productivity versus service quality, efficiency versus flexibility), relationship termination management, and consumer emotions. Her research has appeared in Journal of Service Research, Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, Journal of Service Management (formerly International Journal of Service Industry Management), Journal of Services Marketing, and International Journal of Human Resource Management.