By Associate Professor Ting Yu

Conference Papers

Mo C; Yu T; Tian K, 2018, 'Online Brand Community Engagement: A Text-Mining Approach', in 2018 ANZMAC Conference Proceedings, Adelaide, Australia, pp. 258 - 261, presented at Australian & New Zealand Marketing Academy Annual Conference (ANZMAC 2018), Adelaide, Australia, 03 December 2018 - 05 December 2018, http://dx.doi.org/10.26190/unsworks/27022

Mo J; Yu T; de Ruyter KO, 2016, 'Out of the channel loop in distribution channels: conceptualization and future research directions', in Academy of Marketing Science World Marketing Congress. Conference Proceedings, Paris, presented at Academy of Marketing Science World Marketing Congress, Paris, 19 July 2016 - 23 July 2016

Yu T; Gudergan S; Chen C, 2016, 'Coping to meet the ambidextrous demand of delivering quality service while being productive', in Coping to meet the ambidextrous demand of delivering quality service while being productive, Global Innovation and Knowledge Academy, Spain, presented at Global Innovation and Knowledge Academy, Spain, 20 March 2016 - 23 March 2016

Yu T; White C, 2015, 'Achieving relationship termination quality: A conceptual model', in Academy of Marketing Science World Marketing Congress. Conference Proceedings, Bari, Italy, presented at Academy of Marketing Science World Marketing Congress, Bari, Italy, 14 July 2015 - 18 July 2015

Mo J; Yu T; de Ruyter K, 2014, 'Moral reasoning for immoral behaviour: An integrated model of opportunism', presented at Australian and New Zealand Marketing Academy Conference, 01 December 2014 - 03 December 2014

Patterson P; Yu T; Kimpakorn N, 2013, 'Killing Two Birds With One Stone: Cross-Selling in Traditional Service Units', presented at The 2013 Naples Forum on Service - Service Dominant logic, Network & Systems Theory and Service Science: Integrating three perspectives for a new service agenda, 18 June 2013 - 21 June 2013

Yu T; Patterson P, 2013, 'Pursuit of service-sales ambidexterity in heterogeneous service branches', Las Vegas, presented at American Marketing Association Winter Marketing Educators’ Conference, Las Vegas, 15 February 2013 - 17 February 2013

Yu T; Patterson P; de Ruyter K, 2010, 'Acting ambidextrously in retail banking to achieve service and sales goals simultaneously: A multilevel perspective', Christchurch, presented at Australian and New Zealand Marketing Academy Conference, Christchurch, 29 November 2010 - 01 December 2010

Yu T; Patterson P; de Ruyter K, 2009, 'Mastering service and sales simultaneously – key to achieving ambidexterity in retail banking', Melbourne, presented at Australian and New Zealand Marketing Academy Conference, Melbourne, 30 November 2009 - 02 December 2009

Yu Y; Patterson PG, 2009, 'In search of ambidexterity', Nantes, France, presented at EMAC 2009 Conference, Nantes, France, 26 May 2009 - 29 May 2009

Yu Y; Patterson PG; de Ruyter K, 2008, 'Achieving Service and sales Goals through Motivational Ambidexterity', in ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008

Yu Y; Patterson PG; De Ruyter K, 2007, 'Ambidexterity - The Simultaneous Pursuit of Service and Sales Goals', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Yu Y; White C; Xu Y, 2007, 'The Dynamic Role of Emotions in Customer Loyalty', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Patterson PG; Yu Y; De Ruyter K, 2006, 'Understanding Customer Engagement in Services', in ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Yu Y, 2005, 'The relationship between customer satisfaction emotions and consumer loyalty: future research direction', Taipei., presented at 10th Asia Pacific Region of Decision Sciences Institute Conference,, Taipei.

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