By Associate Professor Ting Yu

Conference Papers

Mo C; Yu T; Tian K, 2018, 'Online Brand Community Engagement: A Text-Mining Approach', in 2018 ANZMAC Conference Proceedings, Adelaide, Australia, pp. 258 - 261, presented at Australian & New Zealand Marketing Academy Annual Conference (ANZMAC 2018), Adelaide, Australia, 03 December 2018 - 05 December 2018, http://dx.doi.org/10.26190/unsworks/27022

Mo J; Yu T; de Ruyter KO, 2016, 'Out of the channel loop in distribution channels: conceptualization and future research directions', in Academy of Marketing Science World Marketing Congress. Conference Proceedings, Paris, presented at Academy of Marketing Science World Marketing Congress, Paris, 19 July 2016 - 23 July 2016

Yu T; Gudergan S; Chen C, 2016, 'Coping to meet the ambidextrous demand of delivering quality service while being productive', Spain, presented at Global Innovation and Knowledge Academy, Spain, 20 March 2016 - 23 March 2016

Yu T; White C, 2015, 'Achieving relationship termination quality: A conceptual model', in Academy of Marketing Science World Marketing Congress. Conference Proceedings, Bari, Italy, presented at Academy of Marketing Science World Marketing Congress, Bari, Italy, 14 July 2015 - 18 July 2015

Mo J; Yu T; de Ruyter K, 2014, 'Moral reasoning for immoral behaviour: An integrated model of opportunism', presented at Australian and New Zealand Marketing Academy Conference, 01 December 2014 - 03 December 2014

Patterson P; Yu T; Kimpakorn N, 2013, 'Killing Two Birds With One Stone: Cross-Selling in Traditional Service Units', presented at The 2013 Naples Forum on Service - Service Dominant logic, Network & Systems Theory and Service Science: Integrating three perspectives for a new service agenda, 18 June 2013 - 21 June 2013

Yu T; Patterson P, 2013, 'Pursuit of service-sales ambidexterity in heterogeneous service branches', Las Vegas, presented at American Marketing Association Winter Marketing Educators’ Conference, Las Vegas, 15 February 2013 - 17 February 2013

Yu T; Patterson P; de Ruyter K, 2010, 'Acting ambidextrously in retail banking to achieve service and sales goals simultaneously: A multilevel perspective', Christchurch, presented at Australian and New Zealand Marketing Academy Conference, Christchurch, 29 November 2010 - 01 December 2010

Yu T; Patterson P; de Ruyter K, 2009, 'Mastering service and sales simultaneously – key to achieving ambidexterity in retail banking', Melbourne, presented at Australian and New Zealand Marketing Academy Conference, Melbourne, 30 November 2009 - 02 December 2009

Yu Y; Patterson PG, 2009, 'In search of ambidexterity', Nantes, France, presented at EMAC 2009 Conference, Nantes, France, 26 May 2009 - 29 May 2009

Yu Y; Patterson PG; de Ruyter K, 2008, 'Achieving Service and sales Goals through Motivational Ambidexterity', in ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008

Yu Y; Patterson PG; De Ruyter K, 2007, 'Ambidexterity - The Simultaneous Pursuit of Service and Sales Goals', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Yu Y; White C; Xu Y, 2007, 'The Dynamic Role of Emotions in Customer Loyalty', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Patterson PG; Yu Y; De Ruyter K, 2006, 'Understanding Customer Engagement in Services', in ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Yu Y, 2005, 'The relationship between customer satisfaction emotions and consumer loyalty: future research direction', Taipei., presented at 10th Asia Pacific Region of Decision Sciences Institute Conference,, Taipei.

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