By Dr Jihwan Moon

Journal articles

Moon J; Shugan SM, 2022, 'The Profitability of Purchase Limits During Shortages', Journal of Marketing Research, http://dx.doi.org/10.1177/00222437221101808

Moon J; Shugan SM, 2020, 'Nonprofit Versus For-Profit Health Care Competition: How Service Mix Makes Nonprofit Hospitals More Profitable', Journal of Marketing Research, 57, pp. 193 - 210, http://dx.doi.org/10.1177/0022243719901169

Moon J; Shugan SM, 2018, 'Explaining bundle-framing effects with signaling theory', Marketing Science, 37, pp. 668 - 681, http://dx.doi.org/10.1287/mksc.2018.1097

Shugan SM; Moon J; Shi Q; Kumar NS, 2017, 'Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End', MARKETING SCIENCE, 36, pp. 124 - 139, http://dx.doi.org/10.1287/mksc.2016.1004

Jun DB; Moon J; Park S, 2016, 'Temporal Disaggregation: Methods, Information Loss, and Diagnostics', JOURNAL OF BUSINESS & ECONOMIC STATISTICS, 34, pp. 53 - 61, http://dx.doi.org/10.1080/07350015.2014.995797

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