By Dr Ljubomir Pupovac

Journal articles

Padigar M; Pupovac L; Sinha A; Srivastava R, 2022, 'The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations', Journal of the Academy of Marketing Science, 50, pp. 1277 - 1298, http://dx.doi.org/10.1007/s11747-022-00873-8

Pupovac L; Carrillat FA; Michayluk D, 2022, 'Slicing vs chunking product-harm crisis: antecedents and firm performance implications', European Journal of Marketing, 56, pp. 1856 - 1884, http://dx.doi.org/10.1108/EJM-01-2021-0024

Belli A; O’Rourke AM; Carrillat FA; Pupovac L; Melnyk V; Napolova E, 2022, '40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis', Journal of the Academy of Marketing Science, 50, pp. 147 - 173, http://dx.doi.org/10.1007/s11747-021-00804-z

Simonin D; Hohberger J; Pupovac L, 2022, 'Role of Slacks on Firm Performance During a Corporate Scandal', Academy of Management Proceedings, 2022, http://dx.doi.org/10.5465/ambpp.2022.16811abstract

Keca L; Mitrovic M; Marceta M; Keca N; Pupovac L, 2015, 'Assesment of forest products market potential as a basis for forest sector development in the Jablanica District', Bulletin of the Faculty of Forestry, pp. 45 - 62, http://dx.doi.org/10.2298/gsf1511045k

Bojovic V; Pupovac L; Strugar M, 2010, 'Understanding innovation drive of leading Serbian companies', Perspectives of Innovations, Economics and Business, pp. 35 - 37, http://dx.doi.org/10.15208/pieb.2010.74

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