By Dr Sameera Durrani

Book Chapters

Durrani S, 2025, 'When soft power matters not: The Priam Syndrome', in Demir V; Richter C (ed.), The Public Diplomacy of Authoritarian Regimes, Palgrave Macmillan, Switzerland, pp. 53 - 78, http://dx.doi.org/10.1007/978-3-031-97705-3_3

Durrani S, 2025, 'Schisms in nation brands: Identity fissures, image fractures, and reputational fragmentation', in Handbook on Public Diplomacy, Edward Elgar Publishing, pp. 391 - 405, http://dx.doi.org/10.4337/9781803926568.00042

Tariq A; Durrani S, 2018, 'One Size Does Not Fit All: The Importance of Contextually Sensitive mHealth Strategies for Frontline Female Health Workers', in Mobile Communication in Asia, pp. 7 - 29, http://dx.doi.org/10.1007/978-94-024-1251-2_2

Durrani S, 2018, 'Absence in Visual Narratives: The Story of Iran and Pakistan across Time', in Exploring Silence and Absence in Discourse, Springer International Publishing, pp. 65 - 93, http://dx.doi.org/10.1007/978-3-319-64580-3_3

Journal articles

Radina A; Durrani S, 2026, 'Benign, malign, and tolerable: authoritarianism across the spectrum of likeability', Social Semiotics, ahead-of-print, pp. 1 - 21, http://dx.doi.org/10.1080/10350330.2025.2604732

Durrani S, 2025, 'The “Good” Dictator: The Semiotics of “Desirable” Authoritarianism', International Journal of Communication, 19, pp. 766 - 786

Durrani S, 2023, 'What happens when a country bleeds soft power? Conceptualising ‘Negative Watch’: towards an epistemology for negative and adversarial place branding', Place Branding and Public Diplomacy, 19, pp. 456 - 475, http://dx.doi.org/10.1057/s41254-023-00302-9

Durrani S, 2023, 'Disagree and you shall be valued: a semiotic examination of how photojournalism constructs “valuable” Iranian bodies across Time', Social Semiotics, 33, pp. 115 - 131, http://dx.doi.org/10.1080/10350330.2020.1779461

Durrani S, 2022, 'Damsels in distress: gender and negative place branding', Place Branding and Public Diplomacy, 18, pp. 357 - 371, http://dx.doi.org/10.1057/s41254-022-00260-8

Durrani S, 2021, 'What makes an image worth a thousand words? Teaching strategic visual analysis and synthesis via semiotics', Communication Teacher, 35, pp. 135 - 141, http://dx.doi.org/10.1080/17404622.2020.1862269

Durrani S, 2013, 'Pakistan: Beyond the Crisis State', ASIAN STUDIES REVIEW, 37, pp. 281 - 282, http://dx.doi.org/10.1080/10357823.2013.794507

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