By Emeritus Professor Mark Uncles

Journal articles

Uncles MD, 2011, 'Viewpoint: Publishing Replications in Marketing', International Journal of Market Research, 53, pp. 1 - 4, https://www.mrs.org.uk/ijmr_article/article/95193

Uncles MD, 2010, 'Market trends: Understanding retail customers', , pp. 205 - 219, http://dx.doi.org/10.1007/978-3-540-72003-4_13

Uncles MD; Wang C; Kwok S, 2010, 'A Temporal Analysis of Behavioural Brand Loyalty among Urban Chinese Consumers', Journal of Marketing Management, 26, pp. 921 - 942, http://dx.doi.org/10.1080/02672570903441454

Uncles MD, 2010, 'Broadening the scope of brand management', Journal of Brand Management, 17, pp. 395 - 398, http://dx.doi.org/10.1057/bm.2010.9

Patterson PG; Scott JM; Uncles MD, 2010, 'How the local competition defeated a global brand: The case of Starbucks', Australasian Marketing Journal, 18, pp. 41 - 47

Uncles MD, 2010, 'Is marketing academia losing its way? It depends where you look.', Australasian Marketing Journal, 18, pp. 165 - 167

Uncles MD; East R; Lomax W, 2010, 'Market share is correlated with word-of-mouth volume', Australasian Marketing Journal, 18, pp. 145 - 150

Uncles MD, 2010, 'Retail change in China: retrospect and prospects', The International Review of Retail, Distribution and Consumer Research, 20, pp. 69 - 84, http://dx.doi.org/10.1080/09593961003594501

Moroko L; Uncles MD, 2009, 'Employer Branding', , Wall Street Journal, pp. R7 - R8

Uncles MD; Moroko L, 2009, 'Employer Branding and Market Segmentation', Journal of Brand Management, 17, pp. 181 - 196, http://dx.doi.org/10.1057/bm.2009.10

Uncles MD; Kwok S, 2009, 'Patterns of Store Patronage in Urban China', Journal of Business Research, 62, pp. 68 - 81

Moroko L; Uncles MD, 2008, 'Characteristics of Successful Employer Brands', Journal of Brand Management, 16, pp. 160 - 175, http://dx.doi.org/10.1057/bm.2008.4

Uncles MD, 2008, 'Comment: Omission and redundancy in the use of citations', Interfaces, 38, pp. 134 - 136

Uncles MD; Kwok S, 2008, 'Generalising patterns of store-type patronage: An analysis across major Chinese cities.', International Review of Retail Distribution and Consumer Research, 18, pp. 473 - 493, http://dx.doi.org/10.1080/09593960802573351

East R; Uncles MD, 2008, 'In Praise of Retrospective Surveys', Journal of Marketing Management, 24, pp. 929 - 944

Uncles MD, 2008, 'Know Thy Changing Consumer', Journal of Brand Management, 15, pp. 227 - 231, http://dx.doi.org/10.1057/palgrave.bm.2550141

Uncles MD, 2008, 'Know Thy Changing Consumer', Journal of Brand Management, 15, pp. 227 - 231

Drinkwater P; Uncles M, 2007, 'The impact of program brands on consumer evaluations of television and radio broadcaster brands', Journal of Product & Brand Management, 16, pp. 178 - 187, http://dx.doi.org/10.1108/10610420710751555

Alpert F; Brookes R; Oliver MB; Buttle F; Burton S; Conroy D; Costley C; Corkindale D; Lees MC; Danaher P; Farrelly F; Ghose K; Glynn M; Gray B; Gountas J; Hoek J; Jevons C; Johnson L; Jones S; Koslow S; Lawson R; Marshall R; Merrilees B; Miller K; Oppewal H; Pappu R; Ritson M; Rosenbaum M; Neale L; Romaniuk J; Soutar G; Uncles M; Webster C, 2007, 'Editorial', AUSTRALASIAN MARKETING JOURNAL, 15, pp. 5 - 7, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000215496600001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

Macdonald EK; Uncles MD, 2007, 'Consumer Savvy: Conceptualisation and Management', Journal of Marketing Management, 23, pp. 497 - 517

Macdonald EK; Uncles MD, 2007, 'Consumer savvy: conceptualisation and measurement', Journal of Marketing Management, 23, pp. 497 - 517, http://dx.doi.org/10.1362/026725707x212793

Harris J; Uncles M, 2007, 'Modeling the Repatronage Behavior of Business Airline Travelers', Journal of Service Research, 9, pp. 297 - 311, http://dx.doi.org/10.1177/1094670507299379

Kwok S; Uncles MD; Huang YS, 2006, 'Brand Preferences and Brand Choice Among Urban Chinese Consumers: An Investigation of Country-of-Origin Effects.', Asia Pacific Journal of Marketing and Logistics, 18, pp. 163 - 172, http://dx.doi.org/10.1108/13555850610675634

Uncles MD; Lee D, 2006, 'Brand Purchasing by Older Consumers: An Investigation Using the Juster Scale and the Dirichlet Model', Marketing Letters, 17, pp. 17 - 29, http://dx.doi.org/10.1007/s11002-006-3756-z

Patterson P; Uncles MD, 2005, 'Amj – Progress and Prospects', Australasian Marketing Journal, 13, pp. 5 - 7, http://dx.doi.org/10.1016/s1441-3582(05)70072-0

Uncles MD; Macdonald EK, 2005, 'Discovering the Savvy New Consumer', Marketing, pp. 42 - 42

Woodside AG; Uncles MD, 2005, 'How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice', Journal of Advertising Research, 45, pp. 229 - 240, http://dx.doi.org/10.1017/S0021849905050257

Uncles M, 2005, 'Marketing metrics: A can of worms or the path to enlightenment?', Journal of Brand Management, 12, pp. 412 - 418, http://dx.doi.org/10.1057/palgrave.bm.2540236

Kwok S; Uncles MD, 2005, 'Sales Promotion Effectiveness: The Impact of Consumer Differences at an Ethnic-Group Level', Journal of Product and Brand Management, 14, pp. 170 - 186, http://dx.doi.org/10.1108/10610420510601049

Uncles MD, 2004, 'Commentary on the Mort et al. Paper: Journal Rankings: How Much Credence Should We Give Them?', Australasian Marketing Journal, 12, pp. 67 - 72, http://dx.doi.org/10.1016/s1441-3582(04)70100-7

Page K; Uncles M, 2004, 'Consumer knowledge of the world wide web: Conceptualization and measurement', Psychology & Marketing, 21, pp. 573 - 591, http://dx.doi.org/10.1002/mar.20023

Uncles MD; Wright M, 2004, 'Empirical Generalisation in Marketing', Australasian Marketing Journal, 12, pp. 5 - 18, http://dx.doi.org/10.1016/s1441-3582(04)70102-0

Uncles MD; Ehrenberg ASC; Goodhardt GJ, 2004, 'Reply to commentary on “Understanding brand performance measures: using Dirichlet benchmarks”', Journal of Business Research, 57, pp. 1329 - 1330, http://dx.doi.org/10.1016/j.jbusres.2003.03.001

Uncles MD; Drinkwatr P, 2004, 'Tuning in to broadcaster branding.', Professional Marketing, pp. 22 - 23

Ehrenberg ASC; Uncles MD; Goodhardt GJ, 2004, 'Understanding brand performance measures: using Dirichlet benchmarks', Journal of Business Research, 57, pp. 1307 - 1325, http://dx.doi.org/10.1016/j.jbusres.2002.11.001

Uncles MD; Dowling GR; Hammond K, 2003, 'Customer loyalty and customer loyalty programs', Journal of Consumer Marketing, 20, pp. 294 - 316, http://dx.doi.org/10.1108/07363760310483676

Uncles MD, 2003, 'Comment: Too few principles or too few grounded principles?', Interfaces, 33, pp. 101 - 103

Goh K; Uncles M, 2003, 'The benefits of airline global alliances: an empirical assessment of the perceptions of business travelers', Transportation Research Part A: Policy and Practice, 37, pp. 479 - 497, http://dx.doi.org/10.1016/s0965-8564(02)00054-x

Uncles MD, 2003, 'Too few principles or too few grounded principles?', Interfaces, 33, pp. 101 - 103

Bock T; Uncles M, 2002, 'A taxonomy of differences between consumers for market segmentation', International Journal of Research in Marketing, 19, pp. 215 - 224, http://dx.doi.org/10.1016/s0167-8116(02)00081-2

Uncles MD, 2002, 'e-Branding: It is Really a New World? (in mandarin)', China Entrepreneur, 2002, pp. 112 - 113

Uncles M, 2002, 'From Marketing Knowledge Tomarketing Principles', Marketing Theory, 2, pp. 345 - 353, http://dx.doi.org/10.1177/147059310200200404

Uncles MD; Patterson PG, 2001, 'Editorial', Australasian Marketing Journal, 9, pp. 5 - 6, http://dx.doi.org/10.1016/S1441-3582(01)70162-0

Uncles M, 2001, 'Editorial: Interactive electronic marketing and brand management', Journal of Brand Management, 8, pp. 245 - 254, http://dx.doi.org/10.1057/palgrave.bm.2540026

Uncles MD, 2000, 'What Can Be Done to Enhance the Research Productivity of Junior Staff', Australasian Marketing Journal, 8, pp. 73 - 79, http://dx.doi.org/10.1016/S1441-3582(00)70194-7

Uncles M, 2000, 'Market Orientation', Australian Journal of Management, 25, http://dx.doi.org/10.1177/031289620002500201

Uncles MD; Magill G, 1999, 'How prospective clients find out about your practice', Law Society Journal, pp. 64 - 67

Uncles MD, 1998, 'A structured approach to the presentation of research theses.', Australasian Marketing Journal, pp. 87 - 94, http://dx.doi.org/10.1016/S1441-3582(98)70241-1

Ah Keng K; Uncles M; Ehrenberg A; Barnard N, 1998, 'Competitive brand‐choice and store‐choice among Japanese consumers', Journal of Product & Brand Management, 7, pp. 481 - 494, http://dx.doi.org/10.1108/10610429810244657

Uncles MD, 1998, 'Editorial: Brand management in Australasia and the Far East', Journal of Product and Brand Management, pp. 448 - 462

Back to profile page