By Miss Ada Choi

Journal articles

Lu Q; Vassallo J; Choi A; Li J, 2024, 'The moderating role of political ideology on variety-seeking behavior in the context of realistic threats: Evidence from the COVID-19 pandemic', Journal of Retailing

Conference Posters

Choi A; Van Heerde H; Dekimpe M; T. An J, 2023, 'How Soaring Inflation Impacts Consumers’ Spending Patterns', Boulder, Colorado, presented at Boulder Summer Conference on Consumer Financial Decision Making, Boulder, Colorado, 21 May 2023 - 23 May 2023, https://www.colorado.edu/business/centers/center-research-consumer-financial-decision-making/boulder-summer-conference

Conference Abstracts

Choi A; Van Heerde H; Dekimpe M; An J, 2024, 'How Soaring Inflation Impacts Consumers’ Spending Patterns', in ISMS Marketing Science Conference, University of New South Wales, presented at ISMS Marketing Science Conference, University of New South Wales, 26 June 2024 - 29 June 2024

Choi A; Lu S; Vassallo J; Li J, 2023, 'The Moderating Role of Political Ideology on Variety-Seeking Behaviour in the Context of Realistic Threat', in ANZMAC Conference 2023, University of Otago, presented at ANZMAC 2023, University of Otago, 04 December 2023 - 06 December 2023, https://www.anzmac2023.com/conference-proceedings

Choi A; Van Heerde H; Dekimpe M; T. An J, 2023, 'How Soaring Inflation Impacts Consumers’ Spending Patterns', in ISMS Marketing Science Conference, Miami, presented at ISMS Marketing Science Conference, Miami, 08 June 2023 - 10 June 2023, https://rdmobile-palermo-production.s3.amazonaws.com/53e9bf2c-a89a-4df5-8478-b3f659f94ace/event-16330/326830739-2023_INFORMS_ISMS_Marketing_Science_Conference_Program.pdf

Choi A; Lu SQ; Li J, 2020, 'The Impact of Political Ideology on Consumers' Variety Seeking Behaviour in the face of a Global Pandemic', in INFORMS Marketing Science 2021, presented at INFORMS Marketing Science 2021

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