By Professor Simone Pettigrew

Book Chapters

Subritzky T; Lenton S; Pettigrew S, 2020, 'Practical lessons learned from the first years of the regulated recreational cannabis market in Colorado.', in Legalizing Cannabis, Routledge, pp. 39 - 61

Pettigrew S; Jongenelis MI, 2016, 'Promoting public health: Understanding the limitations of marketing principles and the need for alternative approaches', in Making a Difference Through Marketing: A Quest for Diverse Perspectives, pp. 61 - 72, http://dx.doi.org/10.1007/978-981-10-0464-3_5

Ozanne JL; Mick DG; Pechmann CC; Pettigrew S, 2015, 'Transformative Consumer Research', in , Wiley, pp. 1 - 4, http://dx.doi.org/10.1002/9781118785317.weom090270

Jarvis W; Pettigrew S; Olaru D, 2015, 'Alcohol Warning Statement Effectiveness Under Different Alcohol Category Conditions', in Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp. 243 - 252, http://dx.doi.org/10.1007/978-3-319-10951-0_88

Pettigrew S; Weir L; Williams M; Rundle-Thiele S, 2015, 'Using Publicity to Enhance the Effectiveness of a Child Obesity Prevention Program', in Applying Quality of Life Research, Springer International Publishing, pp. 33 - 47, http://dx.doi.org/10.1007/978-3-319-19869-9_2

Pettigrew S; Pescud M, 2013, 'The breakfast experience in low socioeconomic families with overweight children', in Child Nutrition and Health, pp. 89 - 105

Pettigrew S; Pescud M, 2013, 'Case 2: Stakeholders’ Reactions to an Upstream Intervention to Improve Children’s Diets', in Applying Quality of Life Research:, Springer Netherlands, pp. 33 - 43, http://dx.doi.org/10.1007/978-94-007-5878-0_3

Pettigrew S; Moschis G, 2012, 'Consumer well-being in later life', in Transformative Consumer Research: For Personal and Collective Well-Being, pp. 565 - 582, http://dx.doi.org/10.4324/9780203813256

Mick DG; Pettigrew S; Pechmann C; Ozanne JL, 2012, 'Origins, qualities, and envisionments of transformative consumer research', in Transformative Consumer Research: For Personal and Collective Well-Being, pp. 3 - 24, http://dx.doi.org/10.4324/9780203813256

Pettigrew S; Pescud M; Donovan RJ, 2011, 'Low SES children's BMI scores and their perceived and ideal body images: Intervention implications', in Body Image: Perceptions, Interpretations and Attitudes, pp. 215 - 225

Moschis G; Pettigrew S, 2011, 'Business strategies for enhancing quality of life in the later years', in The Silver Market Phenomenon (Second Edition): Marketing and Innovation in the Aging Society, pp. 229 - 237, http://dx.doi.org/10.1007/978-3-642-14338-0_17

Pettigrew S, 2011, 'Catering to older consumers' customer service needs', in The Silver Market Phenomenon (Second Edition): Marketing and Innovation in the Aging Society, pp. 217 - 228, http://dx.doi.org/10.1007/978-3-642-14338-0_16

Pettigrew S; Roberts M, 2011, 'Qualitative research methods in social marketing', in The SAGE Handbook of Social Marketing, pp. 208 - 223, http://dx.doi.org/10.4135/9781446201008.n15

Pettigrew S, 2008, 'Older consumers' customer service preferences', in The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change, pp. 257 - 268, http://dx.doi.org/10.1007/978-3-540-75331-5_17

Pettigrew S, 2005, 'Consuming alcohol: Consuming symbolic meaning', in The Changing Consumer: Markets and Meanings, pp. 104 - 116, http://dx.doi.org/10.4324/9780203994481-10

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