By Associate Professor Elaine Jing Zhao

Book Chapters

Zhao EJ, 2026, 'Locating internet television in the streaming culture: From online literature to web series in the turn to subscribers', in Oxford Handbook of Chinese Digital Media, Oxford University Press, Oxford

Zhao EJ, 2025, 'Algorithmic solutionism of platform apps and the spatial metaphor of the xiachen market in China', in Goggin G; Hjorth L (ed.), Routledge Companion to Mobile Media (2nd), Routledge, pp. 233 - 242, http://dx.doi.org/10.4324/9781003166016-31

Zhao EJ, 2023, 'Hierarchies, shadows and precarity: cultural production on online literature platforms in China', in Fu H (ed.), Temporary and Gig Economy Workers in China and Japan: The Culture of Unequal Work, Oxford University Press, Oxford, England, pp. 175 - 195, http://dx.doi.org/10.1093/oso/9780192849694.003.0009

Zhao EJ, 2023, 'Hierarchies, Shadows, and Precarity', in Temporary and Gig Economy Workers in China and Japan, Oxford University PressOxford, pp. 175 - 195, http://dx.doi.org/10.1093/oso/9780192849694.003.0009

Keane M; Zhao EJ, 2023, 'Reforming the Cultural System: Culture, Creativity, and Innovation in China', in Valiati L (ed.), Economy of Culture and Creative Industries - Public Policies, Evidence and Models, Martins Fontes, Sao Paulo, pp. 61 - 80

Zhao EJ, 2021, 'Wanghong: Liminal Chinese Creative Labor', in Cunningham S; Craig D (ed.), Creator Culture: An Introduction to Global Social Media Entertainment, New York University Press, New York, pp. 211 - 231, http://dx.doi.org/10.18574/9781479890118-013

Zhao J, 2018, 'Cross-straits Online Collaboration: Multiple Publics and Intractable Institutions', in Keane M; Yecies B; Flew T (ed.), Willing Collaborators: Foreign Partners in Chinese Media, Rowman & Littlefield, London & New York, pp. 189 - 200

Zhao EJ, 2017, 'Beyond the game of cat and mouse: Challenges of discoverability and piracy in the mobile gaming market', in Global Game Industries and Cultural Policy, Palgrave Macmillan, pp. 253 - 253, http://dx.doi.org/10.1007/978-3-319-40760-9_12

Zhao EJ, 2016, 'Getting connected in China: taming the mobile screen', in Handbook of Cultural and Creative Industries in China, Edward Elgar Publishing, http://dx.doi.org/10.4337/9781782549864.00039

Zhao J, 2016, 'Getting Connected in China: Taming the Mobile Screen', in Keane M (ed.), Handbook of Cultural and Creative Industries in China, Edward Elgar, Cheltenham, UK and Northampton, MA, USA, pp. 396 - 411, http://dx.doi.org/10.4337/9781782549864

Keane M; Zhao EJ, 2015, 'TV or not TV? Re-imagining screen content in China', in Hjorth L; Khoo O (ed.), Routledge Handbook of New Media in Asia, Routledge, 2015, pp. 299 - 307, http://dx.doi.org/10.4324/9781315774626.ch26

Keane M; Zhao EJ, 2015, 'TV or not TV? Re-imagining screen content in China', in Routledge Handbook of New Media in Asia, Routledge, pp. 299 - 307, http://dx.doi.org/10.4324/9781315774626-31

Zhao EJ, 2014, '"Checking into" outdoor lifestyle?: Mobile location-based games as a site of productive play in marketing campaigns', in Interdisciplinary Mobile Media and Communications Social Political and Economic Implications, pp. 245 - 258, http://dx.doi.org/10.4018/978-1-4666-6166-0.ch014

Zhao EJ, 2014, ''Checking into' outdoor lifestyle? Mobile location-based games as a site of productive play in marketing campaigns', in Xu XG (ed.), Interdisciplinary mobile media and communications: Social, political, and economic implications, Information Science Reference, Herschey PA, pp. 245 - 259, http://dx.doi.org/10.4018/978-1-4666-6166-0

Keane M; Zhao EJ, 2014, 'The reform of the cultural system: Culture, creativity and innovation in China', in Lee HK; Lim L (ed.), Cultural policies in East Asia: Dynamics between the state, arts and creative industries, Palgrave Macmillan, New York, pp. 155 - 173, http://dx.doi.org/10.1057/9781137327772_10

Keane M; Zhao EJ, 2014, 'The Reform of the Cultural System: Culture, Creativity and Innovation in China', in Cultural Policies in East Asia, Palgrave Macmillan UK, pp. 155 - 173, http://dx.doi.org/10.1057/9781137327772_10

Keane M; Zhao EJ, 'The Reform of the Cultural System', in Cultural Policies in East Asia, Palgrave Macmillan, http://dx.doi.org/10.1057/9781137327772.0016

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