By Associate Professor Elaine Jing Zhao

Journal articles

Zhao EJ, 2025, 'Public Engagement, AI, and Human Values in Constructing Realities and Imagining Futures', Emerging Media, 3, pp. 557 - 561, http://dx.doi.org/10.1177/27523543251400051

Zhao EJ, 2025, 'The politics of streaming time: When elastic time meets troubled tiers in the turn to the subscription video-on-demand (SVOD) model', Convergence, http://dx.doi.org/10.1177/13548565251358948

Zhao EJ, 2023, 'Streaming culture and a new wave of institutionalisation of audience measurement in China', Media, Culture and Society, 45, pp. 1631 - 1647, http://dx.doi.org/10.1177/01634437231182017

Zhao EJ, 2022, 'Book Review: Wanghong as Social Media Entertainment in China', Media International Australia, 183, pp. 212 - 213, http://dx.doi.org/10.1177/1329878x211042103

Zhao EJ, 2021, 'Reconfiguring Audience Measurement in Platform Ecologies of Video Streaming: iQiyi’s Pivot Toward Data-Driven Fandom and Algorithmic Metrics', International Journal of Communication, 15, pp. 3671 - 3691, https://ijoc.org/index.php/ijoc/article/view/17830/3523

Yecies B; Keane M; Yu H; Zhao EJ; Zhong PY; Leong S; Wu H, 2019, 'The cultural power metric: Toward a reputational analysis of China’s soft power in the Asia-Pacific', Global Media and China, 4, pp. 203 - 219, http://dx.doi.org/10.1177/2059436419849724

Zhao EJ, 2018, 'Negotiating State and Copyright Territorialities in Overseas Expansion: The Case of China’s Online Video Streaming Platforms', Media Industries Journal, 5, http://dx.doi.org/10.3998/mij.15031809.0005.107

Zhao EJ, 2017, 'Writing on the assembly line: Informal labour in the formalised online literature market in China', New Media and Society, 19, pp. 1236 - 1252, http://dx.doi.org/10.1177/1461444816634675

Zhao EJ, 2017, 'The bumpy road towards network convergence in China: The case of over-the-top streaming services', Global Media and China, http://dx.doi.org/10.1177/2059436416688698

Zhao EJ, 2016, 'Professionalization of amateur production in online screen entertainment in China: Hopes, frustrations and uncertainties', International Journal of Communication, 10, pp. 5444 - 5462, http://ijoc.org/index.php/ijoc/article/view/5727

Zhao EJ, 2016, 'Collaboration reconfigured: the evolving landscape of entertainment TV markets between Taiwan and Mainland China', Media International Australia Incorporating Culture and Policy, 159, pp. 53 - 62, http://dx.doi.org/10.1177/1329878X16638936

Zhao EJ, 2016, 'Collaboration reconfigured: The evolving landscape of entertainment TV markets between Taiwan and Mainland China', Media International Australia, 159, pp. 53 - 62, http://dx.doi.org/10.1177/1329878X16638936

Tjondronegoro D; Drennan J; Kavanagh DJ; Zhao EJ; White AM; Previte J; Connor JP; Fry ML, 2015, 'Designing a Mobile Social Tool that Moderates Drinking', IEEE Pervasive Computing, 14, pp. 62 - 69, http://dx.doi.org/10.1109/MPRV.2015.62

Zhao EJ, 2014, 'Culture and TV: Not irreconcilable opposites', Asia-Pacific Creative Landing Pad, 2014, pp. n/a, http://www.creativetransformations.asia/2014/09/culture-and-tv-not-irreconcilable-opposites/

Zhao EJ, 2014, 'The micro-movie wave in a globalising China: Adaptation, formalisation and commercialisation', International Journal of Cultural Studies, http://dx.doi.org/10.1177/1367877913505171

Zhao EJ, 2014, 'The micro-movie wave in a globalising China: Adaptation, formalisation and commercialisation', International Journal of Cultural Studies, 17, pp. 453 - 467, http://dx.doi.org/10.1177/1367877913505171

Zhao EJ; Keane M, 2013, 'Between formal and informal: The shakeout in China's online video industry', Media, Culture and Society, 35, pp. 724 - 741, http://dx.doi.org/10.1177/0163443713491301

Zhao EJ, 2013, 'Make, modify, and invent: alternative DNA for innovation in China’s hackerspaces', Asia-Pacific Creative Landing Pad, 2, http://www.creativetransformations.asia/2013/01/make-modify-and-invent-alternative-dna-for-innovation-in-chinas-hackerspaces/

Keane M; Zhao E, 2012, 'Renegades on the frontier of innovation: The shanzhai grassroots communities of Shenzhen in China's creative economy', Eurasian Geography and Economics, 53, pp. 216 - 230, http://dx.doi.org/10.2747/1539-7216.53.2.216

Zhao EJ, 2012, 'Mobilising brand experience in China', Asia-Pacific Creative Landing Pad, 1, http://www.creativetransformations.asia/2012/02/mobilising-brand-experience-in-china/

Zhao J, 2012, 'New launch platforms for East Asian Pop', Asia-Pacific Creative Landing Pad, 1, http://www.creativetransformations.asia/2012/10/an-interview-with-jean-huang-lundgren/

Zhao EJ, 2011, 'Social network market: Storytelling on a web 2.0 original literature site', Convergence, 17, pp. 85 - 99, http://dx.doi.org/10.1177/1354856510383364

Cunningham S; Silver J; Zhao EJ, 2010, 'Chindia: Innovation in online film distribution', Global Media and Communication, 6, pp. 302 - 308, http://dx.doi.org/10.1177/1742766510384969

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