My Expertise
multimodal communication, images, museum communication, discourse analysis, semiotics
Keywords
Fields of Research (FoR)
Communication and media studies, Heritage, archive and museum studies, Applied linguistics and educational linguistics, Architectural history, theory and criticismSEO tags
Biography
I am Professor of Communication in the School of the Arts and Media at the University of New South Wales, Sydney. I have a long-standing interest in understanding how communication works, across language, images and multimodal texts - including the built environment - using multimodal discourse analysis and systemic-functional linguistics. Books include Multimodality in the Built Environment: Spatial Discourse Analysis (Routledge, 2016, with...view more
I am Professor of Communication in the School of the Arts and Media at the University of New South Wales, Sydney. I have a long-standing interest in understanding how communication works, across language, images and multimodal texts - including the built environment - using multimodal discourse analysis and systemic-functional linguistics. Books include Multimodality in the Built Environment: Spatial Discourse Analysis (Routledge, 2016, with Robert McMurtrie), Museum Texts: Communication Frameworks (Routledge, 2006), Organizational Semiotics: Multimodal perspectives on organization studies (Routledge, 2023, with Theo van Leeuwen, Markus Hoellerer and Dennis Jancsary), and Doctoral Writing in the Creative and Performing Arts (Libri UK, 2014, with Brian Paltridge and Sue Starfield). I am joint Chief Editor of the journal Visual Communication (Sage). Current supervision includes multimodal research projects in spatial design, web analysis, and museum communication.
My Grants
ARC DP0880667 Writing in the academy: The practice-based thesis as an evolving genre
ARC DP260102855 Boosting heritage languages: multimodality in urban and digital spaces
My Qualifications
BA (Hons) Syd; MPhil, PhD Birmingham
My Research Activities
My current research explores how multimodal communication analysis can illuminate diverse areas of application, including how museums of the 21st century communicate to the public, and how young people draw on multimodal resources in digital and urban spaces to boost their use of heritage languages.
As well as being Joint Chief Editor of Visual Communication, I review for diverse journals and grant bodies, including the ARC. I am an Expert Panel Member (Cult Panel 2) for the FWO, Flanders Scientific Research Organisation.
My Research Supervision
Areas of supervision
I supervise in the areas of social semiotic and multimodal discourse analysis. The area of application can be up to the student, but I am particularly interested at the moment in projects which address spatial discourse analysis, web analysis, and museum communication. Recently graduated students include:
Joshua Han - A social semiotic account of music-movement correspondence (Co-supervisor: Theo van Leeuwen)
Nataliia Laba - Multimodal discourse of university websites: The social semiotic landscape
Eden Fitsum Woldegiorgis - Journalism, Technology and the role of Hyperlinks in the context of Ethiopia
Xiaoqin Wu - Spatial Pedagogy: A social semiotic perspective on the design and use of 'Active Learning Classrooms'.
Currently supervising
Projects in:
- the tourist gaze in Indonesian tourism websites
- Indonesian students' multimodal identity on social media in Australia
- multimodal dimensions of teaching science in museum contexts
My Engagement
I am joint Chief Editor of the journal Visual Communication (Sage), and on the advisory board of the the Journal of English for Academic Purposes. I review for journals across a range of fields including communication, discourse analysis and museum studies; as well as examining masters and doctoral theses, and acting as external review for a number of research bodies, including the Australian Research Council, The European Science Foundation, the FNRS (Belgium), and am an Expert Panel Member for the Research Foundation Flanders (FWO) for Cult2 Art, Art History and Literature.
My Teaching
Course Convenor:
MDIA1002 Media and Communication Contexts
ARTS2094 Visual Communication
MDIA3011 Communication Design: Multimodality, Meaning and Media
Publications
ORCID as entered in ROS
https://orcid.org/0000-0002-1416-5389
Related Links
FASS - Faculty of Arts and Social Sciences
<p>Faculty of Arts and Social Science (University of New South Wales) homepage</p>