Biography
Jonathan Lim is an award-winning academic currently serving as Lecturer and Director of Undergraduate Programs at the UNSW Business School. He holds both a Bachelor of Economics with First-Class Honours and a PhD in Economics from the University of New South Wales. Throughout his career, Jonathan has demonstrated excellence in teaching a wide range of courses, from foundational undergraduate subjects like Microeconomics I and II, Statistics,...view more
Jonathan Lim is an award-winning academic currently serving as Lecturer and Director of Undergraduate Programs at the UNSW Business School. He holds both a Bachelor of Economics with First-Class Honours and a PhD in Economics from the University of New South Wales. Throughout his career, Jonathan has demonstrated excellence in teaching a wide range of courses, from foundational undergraduate subjects like Microeconomics I and II, Statistics, Industrial Organization, and Organizational Economics, to specialized PhD-level offerings such as Mathematical Economics.
His research covers critical economic areas, including education, demographic shifts related to aging populations, industrial organization, organizational economics, and trade and competition policy. Jonathan’s notable publications have addressed important societal issues such as the interaction between long-term care and hospital services, and the morbidity trends among China's elderly population, appearing in respected journals like the China Economic Review and the Journal of the Economics of Ageing.
Jonathan's contributions have earned him multiple teaching and innovation awards, including the Staff Excellence Award for Teaching Excellence and Values in Action in 2021, as well as a commendation for the John Prescott Outstanding Teaching Innovation Award in 2019. In addition to his academic roles, he actively engages with industry partners.
My Grants
Business School Transformative Education Seed Funding (2024)
Awarded: $10,000
Purpose: Supporting innovative projects that enhance student learning experiences through transformative educational practices at UNSW Business School.
UNSW CLMR Summer Research Project (2020)
Awarded: $5,000
Purpose: Funding summer research initiatives under UNSW's Centre for Law, Markets and Regulation (CLMR), focusing on interdisciplinary approaches to contemporary economic and regulatory challenges.
UNSW EF Career Development Funding (2020)
Awarded: $5,000
Purpose: Career development funding from the UNSW Education Focussed (EF) initiative, aimed at fostering professional growth, teaching excellence, and the development of innovative educational methodologies.
UNSW Business Digital Uplift Grant (2018)
Awarded: $20,000
Purpose: Supporting significant enhancements to digital learning platforms and resources, enriching the quality and interactivity of online learning experiences for UNSW Business School students.
My Qualifications
Doctor of Philosophy (PhD), Economics
University of New South Wales (UNSW)
Bachelor of Economics (First Class Honours)
University of New South Wales (UNSW)
My Awards
Staff Excellence Award – Teaching Excellence Certificate (2021)
Recognised for outstanding contributions to student learning, innovative teaching methods, and consistent educational excellence.
Staff Excellence Award – Values in Action Award (2021)
Awarded for demonstrating exceptional alignment with UNSW’s core values through impactful, student-centred teaching and meaningful academic leadership.
Staff Excellence Award – John Prescott Outstanding Teaching Innovation (Highly Commended, 2019)
Acknowledged for pioneering innovative educational practices that significantly enhanced student engagement and learning outcomes.
My Research Activities
Jonathan Lim’s research and teaching expertise focuses on several dynamic and impactful fields, including:
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Education and Pedagogy: Enhancing student engagement, innovative teaching methodologies, and evidence-based educational practices.
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Aging Population Economics: Analysing economic implications of demographic shifts, workforce participation, healthcare demand, and policy responses.
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Industrial Organisation and Organisational Economics: Investigating firm behaviour, market structures, incentives, and organisational decision-making processes.
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Trade and Competition Policy: Exploring regulatory frameworks, market competition, international trade dynamics, and policy-driven market outcomes.
For further details on Jonathan's research, teaching, and full list of publications, please visit his UNSW Staff Profile.
My Teaching
Throughout my teaching career at UNSW, I've had the privilege of delivering a wide range of courses across various academic levels. My experience includes teaching foundational and advanced topics, allowing me to engage with diverse student groups and tailor my teaching approaches accordingly.
At the undergraduate level, I've taught:
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COMM1110 – Evidence-Based Problem Solving: A course designed to equip students with analytical skills to approach business and economic challenges using data-driven methods and critical thinking.
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ECON1101 – Microeconomics 1: An introductory course providing students with foundational concepts of microeconomics, such as consumer choice, firm behaviour, and market structures.
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ECON1203 – Business and Economic Statistics: A foundational statistics course that introduces students to essential statistical methods used in business and economic analysis, preparing them to interpret data effectively.
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ECON2101 – Microeconomics 2: An intermediate-level course building on the fundamentals of Microeconomics 1, focusing on deeper insights into market interactions, strategic decision-making, and economic efficiency.
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ECON3123 – Organizational Economics: An advanced undergraduate course examining economic principles within organizational structures, focusing on incentives, contracts, and internal governance.
At the postgraduate level, my teaching has included:
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ECON5103 – Business Economics: A comprehensive course designed for postgraduate students, focusing on applying economic theory and analytical tools to business decision-making processes.
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ZZBU6003 – Business Economics: Tailored to provide postgraduate students from diverse professional backgrounds with the economic reasoning and frameworks necessary for strategic business decisions.
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MGMT6003 – Business Economics: A postgraduate course emphasizing the intersection between managerial decision-making and economic theory, particularly in resource allocation, pricing strategies, and market analysis.
At the PhD research level, I've delivered:
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ECON7004 – Mathematical Economics: A rigorous course intended for PhD candidates, focusing on advanced mathematical techniques and their application in economic theory and research, providing the methodological foundations necessary for high-level economic analysis and academic research.
This broad teaching experience across undergraduate, postgraduate, and doctoral levels has allowed me to develop adaptive teaching methodologies and support diverse learning objectives, ensuring students are well-prepared for their academic and professional futures.