Researcher

Dr Rebecca Green

My Expertise

Becky’s research advances understanding of how the visual design of climate change messages affects belief in, and trust of online visual messages. Her work challenges existing knowledge with findings that graphic design alone can dramatically change viewer perception, by influencing assumptions of which authority is behind a given visual message. Given the rapid advancement of digital media technology, which has led to the dominance of an even more image-based style of visual communication, the role of the graphic designer is escalating, but not yet well understood. This work has key significance for current and emerging issues that particularly involve trust, such as vaccine hesitancy, misinformation and polarisation on social media.

 

Dr Rebecca Green (Becky) is a UNSW lecturer, graphic designer, and cartoonist. Over 20 years of professional practice Becky has worked in museum design, as art director at a record label, in multimedia for education and in general design studios before forming her own sustainable design practice in 2007.
 

Keywords

Fields of Research (FoR)

Visual communication design (incl. graphic design), Sustainable design

Biography

Dr Rebecca Green (Becky) is a graphic designer, illustrator and academic. She has taught graphic design, image production and user experience design at Queensland universities and in Hong Kong since 2008. She has a passion for the exchange of knowledge between expert and learner, as well as a keen desire to make a substantial contribution to the supportive education of new generations of designers and thinkers. With 20 years’ graphic design...view more

Dr Rebecca Green (Becky) is a graphic designer, illustrator and academic. She has taught graphic design, image production and user experience design at Queensland universities and in Hong Kong since 2008. She has a passion for the exchange of knowledge between expert and learner, as well as a keen desire to make a substantial contribution to the supportive education of new generations of designers and thinkers. With 20 years’ graphic design experience, Becky has worked in museum design, as art director at a record label, in multimedia for education and in general design studios before forming her own sustainable design practice in 2007.

Becky’s research focuses on the contributions of graphic design to sustainability, both from a theoretical, or ethical perspective, as well as a practical one. Her current research investigates how graphic designers use the visual language to communicate complex issues such as climate change. While there is much theory surrounding framing of messages, imagery and content strategies for climate change communication, there is little understanding of how these elements are translated using aesthetic style into designed graphic artefacts. Given the rapid advancement of digital media technology, which has led to the dominance of an even more image-based style of visual communication, the role of the graphic designer is escalating. As well as its importance to the field of graphic design, this type of research is critical for the fields of science, science communication, and social science. Earlier Masters thesis work earned the Griffith University Award for Academic Excellence and the AGDA Gordon Andrews Scholarship, which resulted in the production of a sustainable graphic design Mac App available from Apple, the Australian Graphic Design Association (AGDA) and its global umbrella organisation ico-D (formerly ICOGRADA). This free app has been downloaded more than 20,000 times, providing designers all over the world with practical information on how to design more sustainably. It is currently being updated, with version 2.1 out soon.


My Qualifications

Doctor of Philosophy, 2016

Master of Design, 2007


My Research Supervision


Supervision keywords


Areas of supervision

I am currently available for joint supervision for candidates who are researching areas such as visual communication, graphic design, trust, sustainability, comics, climate change communication, semiotics, trust, aesthetic style and visual rhetoric.
Other projects will also be considered, especially traditional research, or "thesis only" projects involving qualitative and quantitative methodologies, phenomenology, cultural studies and visual analysis.


Currently supervising

Typographic artefacts in film (PhD): The aim of this research project is to make explicit how the role of graphic designer and graphic prop contribute to a fictional film’s visual narrative.


My Engagement

Articles
The Conversation, 20 May 2019
Graphic design could be holding back action on climate change – here’s how
(20,000+ views, ABC radio interview 21 May 2019)

UNSW Newsroom, 26 March 2020
COVID-19: How graphic design can help save lives

UNSW Newsroom, 19 Nov 2020
Yes, Pete Evans, symbols can be very dangerous

Public talks and panels

Green, R. (2019). Futuristic Hieroglyphics [Interview]. UNSW Centre for Ideas.

Green, R. (2019). Futuristic hieroglyphics [Talk]. UNSW Centre for Ideas.

Communicating Climate Change (UNSW Business School) 2019
Talk and panel

Panel Moderator, Academia in the Age of Anti-Intellectualism (ECAN Scientia Lectures) 26 Sept 2019

 

 

 

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Contact

(02) 8936 0689