![](/sites/default/files/images/profile/corporate%20photo.png)
My Expertise
Consumer brand relationship, strategic brand management, brand marketing
Keywords
Biography
Dr. Theresa Teo is an academician and marketing professional with extensive experience spanning academia, research, and practical industry expertise. Holding a Doctorate of Philosophy in Marketing from UNSW Business School, she has also completed various certifications, including Certified Practising Marketer from the Australian Marketing Institute. Dr. Teo has excelled as an Adjunct Lecturer and Tutor at institutions like the University of...view more
Dr. Theresa Teo is an academician and marketing professional with extensive experience spanning academia, research, and practical industry expertise. Holding a Doctorate of Philosophy in Marketing from UNSW Business School, she has also completed various certifications, including Certified Practising Marketer from the Australian Marketing Institute. Dr. Teo has excelled as an Adjunct Lecturer and Tutor at institutions like the University of New South Wales and Macquarie University, teaching a range of subjects from Entrepreneurship to Strategic Marketing.
Her research interests primarily revolve around Consumer-Brand Relationships, with notable conference presentations on the topic. Alongside her academic endeavors, Dr. Teo has a rich background in retailing and marketing, having held positions such as Director/Founder of AlphaIMM Agency, Manager at Republic Polytechnic, and General Manager at Touch Resource Pte Ltd. She has been recognized for her entrepreneurial acumen, being a Finalist for Best Businesswoman of the Year in 2021 and securing Runner Up position for Best New Business in the same year. She was also recognized as a Finalist for Best Local Business in Blacktown.
Dr. Teo's expertise in brand and marketing management is underscored by her extensive tenure managing global brands like Timberland and Godiva, as well as her consultancy practices across Asia. Through her businesses, she empowers clients with practical marketing and brand management skills while also nurturing aspiring marketing professionals through her MARKCubator, AlphaIMM Agency.
My Qualifications
CERTIFICATION
2021 Certified Practicing Marketer, Australian Marketing Institute
2016 Doctor of Philosophy, University of New South Wales
2005 Certified Trainer in Training and Assessment, TAFE, Hunter Institute, Australia
2005 Awarded Certificate - Principles of Tutoring Programme, UNSW, Australia
2004 Certified Facilitator in Problem-Based Learning, Republic Polytechnic
1999 Accredited as a Teacher in Higher Education, UK, SEDA (Staff Educational Development Association)
1999 Accredited as a Teacher in Higher Education, Temasek Polytechnic
My Awards
AWARDS
2023 Best Tutor in Term 1 (School of Marketing)
2023 Finalist – Local Business of the Year 2023
2021 Finalist - Best Businesswoman of the Year 2021
Runner Up - Best New Business 2021