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By Professor Hauke Wetzel

Conference Abstracts

Eckert C; Van Heerde H; Wetzel H; Hattula S, 2019, 'Local Projections for Marketing Insight: Flexible Impulse Response Functions with Interactions, Asymmetry and Nonlinearity', in Proceedings of the 2019 INFORMS Marketing Science Conference, Roma, Italy, presented at 2019 INFORMS Marketing Science Conference, Roma, Italy

Eckert C; Van Heerde H; Hattula S; Wetzel H, 2018, 'Local Projections as an Alternative to VARs in Marketing: Flexible Impulse Response Functions with Interactions, Asymmetry and Nonlinearity', in Proceedings of the 15th Marketing Dynamics Conference, presented at 15th Marketing Dynamics Conference

Haenel C; Wetzel H, 2018, 'Payback Time! Dealing With the Dark Side of Service Contract Termination', in Proceedings of the 48th EMAC Conference, Glasgow, presented at 48th EMAC Conference, Glasgow


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