My Expertise
Marketing; retailing; distribution channels; public policy & marketing; retail assortments, retail stock planning and retail performance; entrepreneurial marketing; marketing strategy; marketing and society; marketing and market approaches to consumer use of preventive health products and services; new product and new service strategy; analysis of disruptive innovation.
Biography
Editorial Board Membership:
- Member, Editorial Policy Board, Journal of Macromarketing
- Member, Editorial Review Board, Australasian Marketing Journal
Research Interests:
- Retail assortments, retail stock planning and retail performance
- Distribution and supply chain management
- Entrepreneurial marketing, marketing strategy, new product development, and marketing aspects of innovation
- Macromarketing, public policy and consumption...view more
Editorial Board Membership:
- Member, Editorial Policy Board, Journal of Macromarketing
- Member, Editorial Review Board, Australasian Marketing Journal
Research Interests:
- Retail assortments, retail stock planning and retail performance
- Distribution and supply chain management
- Entrepreneurial marketing, marketing strategy, new product development, and marketing aspects of innovation
- Macromarketing, public policy and consumption externalities
My Qualifications
BA Pomona College
MA Stanford University
PhD University of California, Berkeley
My Awards
Charles Slater Award Journal of Macromarketing
Fellow, Australia and New Zealand Marketing Academy
My Research Activities
Current research activities include projects on:
Stochastic availability in retailing; distribution effects on market share; branded variants strategies
Customisation of retail assortments; product network effects on sales volatility; disruptive service innovations in retailing
Uncertainty, supply chain flexibility, and supply chain sustainability
Performance effects of product and production redeployment in manufacturing
Business to business marketing strategy in advanced manufacturing
Supply network effects on product innovation
My Research Supervision
Areas of supervision
Retail analytics of assortments and product networks
Distribution and supply chain management from a marketing perspective
Analytics for innovation strategy
Marketing analysis and strategy for social and external benefits
Currently supervising
Zhaokun (Zachary) Li
My Teaching
Business research methods in marketing
New product and new service development
Distribution, retail channels and logistics
Publications
ORCID as entered in ROS
https://orcid.org/0000-0002-5952-6125
