I am a Professor of Marketing at the University of New South Wales, having first joined as a Lecturer in 1996. I served as Head of the School of Marketing from 2016-2021 and previously served in various roles including Deputy Head of School, Postgraduate Research Coordinator, and Director of the Master of Marketing program. 

My research focuses on the theme of flexibly and entrepreneurially managing and matching supply and demand for products and services at institutional, inter-organisational, and retail levels in changing and diverse product and market environments. Specific areas of interest include structure and flexibility in distribution and supply chain networks; retail assortments and distribution coverage; business-to-business buyer-supplier relationships; product/service innovation and market transformation; and external (societal) benefits of use, market matching mechanisms, and public policy.

My current editorial roles include:

• Associate Editor, Australian Journal of Management
• Member, Editorial Policy Board, Journal of Macromarketing
• Member, Editorial Review Board, Australasian Marketing Journal

My teaching interests span marketing strategy, distribution channels and retailing, marketing theory and theory construction, as well as product management and new product and service development.