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Conference Abstracts

Tugiman N; Gregory G; Govind R, 2019, 'Differential Framing Effects from Valence and Time-Differentiated Message Request on Donation Behaviour', in Prosocial Behavior Behavioral Track, INFORMS MARKETING SCIENCE – 2019, Rome, Italy: University of Roma Tre., presented at 41st Annual ISMS Marketing Science Conference, Rome, Italy: University of Roma Tre., 20 June 2019 - 22 June 2019, http://web-docs.stern.nyu.edu/marketing/Website/Marketing%20Science%20Program%20PDF.pdf


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