Select Publications
Journal articles
2024, 'Selling Hope versus Hate: The Impact of Partisan Social Media Messaging on Social Distancing During the COVID-19 Pandemic', European Journal of Marketing, 58, pp. 632 - 658, http://dx.doi.org/10.1108/EJM-12-2022-0911
,2022, 'Putting your mouth where your money goes! “Where” and “how” to communicate to maximize the impact of corporate social programs', European Journal of Marketing, 56, pp. 3381 - 3417, http://dx.doi.org/10.1108/EJM-08-2021-0636
,2022, 'Firm Governance and Functional Strengths: The Impact of Board Diversity on Firm Marketing Capability', British Journal of Management, 33, pp. 1950 - 1968, http://dx.doi.org/10.1111/1467-8551.12561
,2021, 'A New Understanding of Marketing and “Doing Good”: Marketing’s Power in the TMT and Corporate Social Responsibility', Journal of Business Ethics, http://dx.doi.org/10.1007/s10551-020-04662-7
,2021, 'Message Framing Effects on Food Consumption: A Social Marketing Perspective', Australian Journal of Management, 46, pp. 690 - 716, http://dx.doi.org/10.1177/0312896221989398
,2020, 'Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender', Journal of Marketing Research, 57, pp. 717 - 738, http://dx.doi.org/10.1177/0022243720925764
,2019, 'Service ecosystem well-being: conceptualization and implications for theory and practice', European Journal of Marketing, 53, pp. 2657 - 2691, http://dx.doi.org/10.1108/EJM-07-2018-0465
,2019, 'Not walking the walk: How dual attitudes influence behavioral outcomes in ethical consumption', Journal of Business Ethics, 155, pp. 1195 - 1214, http://dx.doi.org/10.1007/s10551-017-3545-z
,2018, 'Reexamining Corporate Social Responsibility and Shareholder Value: The Inverted-U-Shaped Relationship and the Moderation of Marketing Capability', Journal of Business Ethics, pp. 1 - 17, http://dx.doi.org/10.1007/s10551-018-3854-x
,2018, 'The effect of “here and now” learning on student engagement and academic achievement', British Journal of Educational Technology, 49, pp. 321 - 333, http://dx.doi.org/10.1111/bjet.12589
,2018, 'Anger Strays, Fear Refrains: The Differential Effect of Negative Emotions on Consumers’ Ethical Judgments', Journal of Business Ethics, 151, pp. 235 - 248, http://dx.doi.org/10.1007/s10551-016-3248-x
,2017, 'The King's Plunder, the King's Justice: Sovereignty in British India, 1756-76', STUDIES IN HISTORY, 33, pp. 151 - 186, http://dx.doi.org/10.1177/0257643017690839
,2017, 'Geographic diversification, product diversification, and firm cash flow volatility: the moderating effect of firm dynamic capability', Journal of Strategic Marketing, pp. 1 - 22, http://dx.doi.org/10.1080/0965254X.2017.1293136
,2017, 'Product Market Diversification and Market Emphasis: Impacts on Firm Idiosyncratic Risk in Market Turbulence', European Journal of Marketing
,2017, 'Segmentation of Spatially Dependent Geographical Units: Model and Application', Management Science, http://dx.doi.org/10.1287/mnsc.2016.2699
,2015, 'Increasing Student Engagement Using Asynchronous Learning', Journal of Marketing Education, 37, pp. 171 - 180, http://dx.doi.org/10.1177/0273475315589814
,2014, 'Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives', Health Marketing Quarterly, 31, pp. 46 - 64, http://dx.doi.org/10.1080/07359683.2014.874854
,2013, 'Ethical Life in South Asia', CONTRIBUTIONS TO INDIAN SOCIOLOGY, 47, pp. 454 - 457, http://dx.doi.org/10.1177/0069966713496311
,2013, 'Heterotopias: Nationalism and the Possibility of History in South Asia', INDIAN ECONOMIC AND SOCIAL HISTORY REVIEW, 50, pp. 511 - 514, http://dx.doi.org/10.1177/0019464613503239
,2013, 'The fade-out of the political subject: From locke to Mill', Telos, 2013, pp. 56 - 76, http://dx.doi.org/10.3817/0313162056
,2011, 'Revenue, rent ... profit? Early British imperialism(1), political economy and the search for a differentia specifica (inter se)', INDIAN ECONOMIC AND SOCIAL HISTORY REVIEW, 48, pp. 177 - 213, http://dx.doi.org/10.1177/001946461104800202
,2011, 'Equality, right, and identity: Rethinking the contract through Hobbes and Marx', Telos, 2011, pp. 75 - 98, http://dx.doi.org/10.3817/0311154075
,2008, 'Timely access to health care: Customer-focused resource allocation in a hospital network', International Journal of Research in Marketing, 25, pp. 294 - 300, http://dx.doi.org/10.1016/j.ijresmar.2008.07.005
,2007, 'Perception gap in quality of life ratings: An empirical investigation of nursing home residents and caregivers', Gerontologist, 47, pp. 159 - 168, http://dx.doi.org/10.1093/geront/47.2.159
,2005, 'Geographic patterns in customer service and satisfaction: An empirical investigation', Journal of Marketing, 68, pp. 48 - 62, http://dx.doi.org/10.1509/jmkg.68.3.48.34766
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