By Associate Professor Rahul Govind

Book Chapters

Garg N; Govind R, 2017, 'The Flipped Side of the Coin?: An Examination of Socio-economic and Cultural Antecedents of Obesity in India', in Maheswaran D; Puliyel T (ed.), Understanding Indian Consumers, Oxford University Press, India

Journal articles

Govind R; Garg N; Carter L, 2024, 'Selling Hope versus Hate: The Impact of Partisan Social Media Messaging on Social Distancing During the COVID-19 Pandemic', European Journal of Marketing, 58, pp. 632 - 658, http://dx.doi.org/10.1108/EJM-12-2022-0911

Siaw CA; Lie DS; Govind R, 2022, 'Putting your mouth where your money goes! “Where” and “how” to communicate to maximize the impact of corporate social programs', European Journal of Marketing, 56, pp. 3381 - 3417, http://dx.doi.org/10.1108/EJM-08-2021-0636

Sun W; Xu X; Govind R, 2022, 'Firm Governance and Functional Strengths: The Impact of Board Diversity on Firm Marketing Capability', British Journal of Management, 33, pp. 1950 - 1968, http://dx.doi.org/10.1111/1467-8551.12561

Sun W; Govind R, 2021, 'A New Understanding of Marketing and “Doing Good”: Marketing’s Power in the TMT and Corporate Social Responsibility', Journal of Business Ethics, http://dx.doi.org/10.1007/s10551-020-04662-7

Garg N; Govind R; Nagpal A, 2021, 'Message Framing Effects on Food Consumption: A Social Marketing Perspective', Australian Journal of Management, 46, pp. 690 - 716, http://dx.doi.org/10.1177/0312896221989398

Govind R; Garg N; Mittal V, 2020, 'Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender', Journal of Marketing Research, 57, pp. 717 - 738, http://dx.doi.org/10.1177/0022243720925764

Frow P; McColl-Kennedy JR; Payne A; Govind R, 2019, 'Service ecosystem well-being: conceptualization and implications for theory and practice', European Journal of Marketing, 53, pp. 2657 - 2691, http://dx.doi.org/10.1108/EJM-07-2018-0465

Govind R; Singh J; Garg N; D'Silva S, 2019, 'Not walking the walk: How dual attitudes influence behavioral outcomes in ethical consumption', Journal of Business Ethics, 155, pp. 1195 - 1214, http://dx.doi.org/10.1007/s10551-017-3545-z

Sun W; Yao S; Govind R, 2018, 'Reexamining Corporate Social Responsibility and Shareholder Value: The Inverted-U-Shaped Relationship and the Moderation of Marketing Capability', Journal of Business Ethics, pp. 1 - 17, http://dx.doi.org/10.1007/s10551-018-3854-x

Northey G; Govind R; Bucic T; Chylinski M; Dolan R; van Esch P, 2018, 'The effect of “here and now” learning on student engagement and academic achievement', British Journal of Educational Technology, 49, pp. 321 - 333, http://dx.doi.org/10.1111/bjet.12589

Singh JJ; Garg N; Govind R; Vitell SJ, 2018, 'Anger Strays, Fear Refrains: The Differential Effect of Negative Emotions on Consumers’ Ethical Judgments', Journal of Business Ethics, 151, pp. 235 - 248, http://dx.doi.org/10.1007/s10551-016-3248-x

Govind R, 2017, 'The King's Plunder, the King's Justice: Sovereignty in British India, 1756-76', STUDIES IN HISTORY, 33, pp. 151 - 186, http://dx.doi.org/10.1177/0257643017690839

Sun W; Govind R, 2017, 'Geographic diversification, product diversification, and firm cash flow volatility: the moderating effect of firm dynamic capability', Journal of Strategic Marketing, pp. 1 - 22, http://dx.doi.org/10.1080/0965254X.2017.1293136

Wenbin S; Govind R, 2017, 'Product Market Diversification and Market Emphasis: Impacts on Firm Idiosyncratic Risk in Market Turbulence', European Journal of Marketing

Govind R; Chatterjee R; Mittal V, 2017, 'Segmentation of Spatially Dependent Geographical Units: Model and Application', Management Science, http://dx.doi.org/10.1287/mnsc.2016.2699

Northey G; Bucic T; Chylinski M; Govind R, 2015, 'Increasing Student Engagement Using Asynchronous Learning', Journal of Marketing Education, 37, pp. 171 - 180, http://dx.doi.org/10.1177/0273475315589814

Govind R; Garg N; Sun W, 2014, 'Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives', Health Marketing Quarterly, 31, pp. 46 - 64, http://dx.doi.org/10.1080/07359683.2014.874854

Govind R, 2013, 'Ethical Life in South Asia', CONTRIBUTIONS TO INDIAN SOCIOLOGY, 47, pp. 454 - 457, http://dx.doi.org/10.1177/0069966713496311

Govind R, 2013, 'Heterotopias: Nationalism and the Possibility of History in South Asia', INDIAN ECONOMIC AND SOCIAL HISTORY REVIEW, 50, pp. 511 - 514, http://dx.doi.org/10.1177/0019464613503239

Govind R, 2013, 'The fade-out of the political subject: From locke to Mill', Telos, 2013, pp. 56 - 76, http://dx.doi.org/10.3817/0313162056

Govind R, 2011, 'Revenue, rent ... profit? Early British imperialism(1), political economy and the search for a differentia specifica (inter se)', INDIAN ECONOMIC AND SOCIAL HISTORY REVIEW, 48, pp. 177 - 213, http://dx.doi.org/10.1177/001946461104800202

Govind R, 2011, 'Equality, right, and identity: Rethinking the contract through Hobbes and Marx', Telos, 2011, pp. 75 - 98, http://dx.doi.org/10.3817/0311154075

Govind R; Chatterjee R; Mittal V, 2008, 'Timely access to health care: Customer-focused resource allocation in a hospital network', International Journal of Research in Marketing, 25, pp. 294 - 300, http://dx.doi.org/10.1016/j.ijresmar.2008.07.005

Mittal V; Rosen J; Govind R; Degenholtz H; Shingala S; Hulland S; Rhee Y; Kastango K; Mulsant B; Castle N; Rubin F; Nace D, 2007, 'Perception gap in quality of life ratings: An empirical investigation of nursing home residents and caregivers', Gerontologist, 47, pp. 159 - 168, http://dx.doi.org/10.1093/geront/47.2.159

Mittal V; Govind R; Kamakura W, 2005, 'Geographic patterns in customer service and satisfaction: An empirical investigation', Journal of Marketing, 68, pp. 48 - 62, http://dx.doi.org/10.1509/jmkg.68.3.48.34766

Conference Papers

Garg N; Govind R; Hoyer W; Singh J, 2024, 'Does it Hurt or Protect? The Effect of Affective Commitment on Unethical Behavior toward Transgressing Brands', Bali, presented at Asia-Pacific Association for Consumer Research (AP-ACR) Conference, Bali, 15 July 2024

lie D; Govind R; Sinha A, 2024, 'Model for EDLP Retailers', Sydney, presented at Marketing Science Conference, Sydney, 30 May 2024

Lie D; Govind R; Sinha A, 2022, 'Price Promotion Model for Every Day Low Pricing Retailers: Estimation and Optimization', Perth, presented at ANZMAC, Perth, 02 December 2022

Lie D; Govind R; Sinha R, 2021, 'Model for EDLP Retailers', Melbourne, presented at ANZMAC, Melbourne, 02 December 2021

Garg N; Govind R; Hoyer W; Singh J, 2021, 'Does it Hurt or Protect? The Effect of Affective Commitment on Unethical Behavior toward Transgressing Brands', in American Marketing Association (AMA) Conference Proceedings, New York, USA, presented at AMA Conference, New York, USA

Garg N; Govind R; Hoyer W; Singh J, 2020, 'Does it Hurt or Protect? The Effect of Affective Commitment on Unethical Behavior toward Transgressing Brands', in Argo J; Lowrey T; Schau H (eds.), Advances in Consumer Research, Association for Consumer Research, Paris, France, pp. 974 - 977, presented at Association for Consumer Research (ACR) Conference, Paris, France

Gregory G; Tugiman N; Govind R, 2019, 'Differential Framing Effects from Valence and Time-Differentiated Message Request on Donation Behaviour', Rome, presented at 41st Annual ISMS Marketing Science Conference, Rome, 20 June 2019, http://dx.doi.org/10.26190/unsworks/27938

Garg N; Govind R; Singh J, 2019, 'Does it Hurt or Protect? The Effect of Consumers’ Affective Commitment on (Un)Ethical Behavior toward Transgressing Brands', in Advances in Consumer Research, Association for Consumer Research, Ahmedabad, India, presented at Asia-Pacific Association for Consumer Research (AP-ACR), Ahmedabad, India, 10 January 2019 - 12 January 2019

Tugiman N; Gregory G; Govind R, 2018, 'Framing Strategy and Donation Behaviour for Charity', Adelaide SA Australia, presented at ANZMAC, Adelaide SA Australia, 03 December 2018 - 05 December 2018, http://dx.doi.org/10.26190/unsworks/27966

Govind R; Garg N; Mittal V, 2018, 'Weather, Affect, and Consumption Preference for Hedonic and Utilitarian Products: The Moderating Role of Gender', in Proceedings of the European Marketing Academy (EMAC) Conference, Glasgow, UK, presented at European Marketing Academy (EMAC) Conference, Glasgow, UK

Govind R; Ingene C; Garg N, 2017, 'Trade-Offs Between Medical Adherence and Healthful Self-Management', Melbourne, Australia, presented at ANZMAC Conference, Melbourne, Australia, 04 December 2017 - 06 December 2017

Lie D; Govind R; Sinha A, 2017, 'Spatial and Strategic Asymmetries: The Role of the Idiosyncratic Local Market Structure on Pricing Strategies', Los Angeles, presented at Marketing Science Conference, Los Angeles, 16 June 2017

Singh J; Garg N; Govind R; Vitell S, 2016, 'Anger Strays, Fear Refrains: The Distinct Effect of Same Valence Incidental Emotions on Consumers’ Ethical Judgment', Christchurch, NZ, presented at Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, 05 December 2016 - 07 December 2016

Lie DS; Govind R, 2015, 'Intertemporal Complementarity on Market Basket: A Non-Parametric Approach', UNSW, presented at Australia and New Zealand Marketing Conference 2015, UNSW, 30 November 2015 - 02 December 2015

Lie DS; Govind R, 2014, 'Team Identification, League Equity and Purchase Intention of League-Branded Merchandise', Griffith University, Brisbane, presented at Australia and New Zealand Marketing Conference 2014, Griffith University, Brisbane, 01 December 2014 - 03 December 2014

Govind R; Garg N; Ingene C, 2014, 'An Empirical Investigation of Medical Advice and Healthful Self-Management', Brisbane, Australia, presented at Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, -

Garg N; Govind R, 2014, 'Social Marketing of Consumption: Advertising Framing and its Implications for Transforming Healthful Consumption', Brisbane, Australia, presented at Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, -

Govind R; Garg N; Mittal V, 2014, 'Weather, Affect, and Hedonic Consumption: Differences between Males and Females', Valenica, Spain, presented at European Marketing Academy (EMAC) Conference, Valenica, Spain, -

Govind R; Garg N; Sun W, 2013, 'Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives', Las Vegas, USA, presented at American Marketing Academy Conference, Las Vegas, USA, -

Govind R; Garg N; Mittal V, 2012, 'Weather, affect and consumption preference for hedonic and utilitarian products: The moderating role of gender.', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 1, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012

Govind R; Garg N; Ingene C, 2012, 'Medical Adherence and Healthful Self-management', Boston, USA, presented at INFORMS Marketing Science Conference, Boston, USA, -

Sun W; Govind R; Garg N, 2009, 'Varying the effects of weather on hedonic consumption', in Asia-Pacific Association for Consumer Research Conference Proceedings, Asia-Pacific Association for Consumer Research, Hyderabad, India, presented at Asia-Pacific Association for Consumer Research Conference, Hyderabad, India

Sun W; Govind R; Garg N, 2008, 'Geographic Differences in the Consumption of Hedonic Products: What the Weather Tells the Marketer!', San Francisco, CA, USA, presented at Association for Consumer Research Conference, San Francisco, CA, USA, -

Sun W; Govind R; Garg N, 2008, 'Varying Effects of Weather on Hedonic Consumption', Boston, USA, presented at Society for Consumer Psychology, Boston, USA, -

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