Researcher

Associate Professor Zixiu Guo

My Expertise

Positive Use of Information Systems in Changing Individual's Life, in particular in the areas of online learning, online shopping, online gaming and business analytics.  

Field of Research (FoR)

Biography

I am an Associate Professor n the School of Information Systems and Technology Management at the University of New South Wales Australia. Her papers appear in the Information & Management, Journal of the American Society for Information Science and Technology (JASIST), Communications of the Association for Information Systems (CAIS), Journal of Global Information Management (JGIM), IEEE Transactions on Professional Communication, the...view more

I am an Associate Professor n the School of Information Systems and Technology Management at the University of New South Wales Australia. Her papers appear in the Information & Management, Journal of the American Society for Information Science and Technology (JASIST), Communications of the Association for Information Systems (CAIS), Journal of Global Information Management (JGIM), IEEE Transactions on Professional Communication, the Australian Journal of Educational Technology, Computers in Human Behavior, and ICIS, ECIS, AMCIS, HICSS. I am the best paper award winner in the 2009 IEEE Transactions on Professional Communication, the winner of the AIS Award for Best Conference Paper in IS Education of year 2011, and the best paper winner 2011 AIS SIG-ED IAIM 2011 Conference. My research interests focus on understanding positive use of information systems in changing individuals' life, ncluding digital enabled learning systems, social media and online games, computer mediated communication media, and business analytics.

Research interests:

  • Positive Use of Information Systems/Technologies in Changing Individual's Life in the areas of 
    • Online Learning
    • Online Gaming and Entertainment, and 
    • Online Shopping
  • Business Analytics and Value Creaetion, including both
    • Positive and Dark Side of Business Analytics. 

ASB Profile: http://www.asb.unsw.edu.au/schools/Pages/ZixiuGuo.aspx

 


My Grants

Research Grants:

  • 2010: 'Understanding the role of Wikis in enhancing students' learning outcomes', Chief Investigators: Zixiu Guo and Ken Stevens
  • 2009: 'Understanding University Students’ Motivations for Using Computer-Mediated Communication Technology in Australia and China: A Uses and Gratifications Perspective', 2009, Chief Investigator: Zixiu Guo
  • 2005: 'The Impact of Normative Social Influence on Communication Media Use and Group Decision Making: An Exploratory Cross-Cultural Analysis', Chief Investigator: Zixiu Guo
  • 2003-2004: 'Understanding the Influence of National Culture on the Development of Shared Group Norms of Effective Communication: An Exploratory Study in Two Distinct Cultures', Chief Investigator: Zixiu Guo

My Qualifications

  • Graduate Certificate in Higher Education Teaching and Learning, The University of New South Wales, Australia
  • PhD, Information Systems, The University of New South Wales, Australia
    • Thesis Title: “Cultural influence on communication media choice behavior: A cross-cultural study within multinational organizational settings”
  • M.Eng, Industrial Management Engineering, Tianjin University, China
  • B.Eng (Hons),  Automation Instrumentation, Tianjin University, China

My Awards

  • UNSW Business School Teaching Innovation Award 2020
  • Best Conference Track Chair Award for 2014 ACIS Conference
  • The Winner of the UNSW Business School Outstanding Research in Learning and Teaching Award, 2013
  • The Winner of the best paper winner of 2011 AIS SIG-ED IAIM 2011 Conference
  • The Winner of the AIS Awards for Best Conference Paper in IS Education of year 2011
  • The Winner of the Rudolph J. Joenk, Jr. Award for Best Paper in the 2009 IEEE Transactions on Professional Communication

My Research Activities

Currently, I am involved in two online learning related reserch projects. The first one adoptes Action Reserach Design approach, and the second project is undertaken by my honours student, Jason Hou, in which we used repertory grid interview to collete data and used laddering analysis method to develop a hierarchical framework of technology use in online learning. Both projects aim to refine Community of Inquiry (CoI) framewory with a digital flavour. 

  • Design an Innovative Online Learning System to Promote a Sense of Online Learning Community Experience 
    • Feb 2020 —Present
    • Project Leaders: Zixiu Guo and Carmen Leong
    • Project Members:  Yawen Zhou, BK Lee, Diya Monson
  • Promoting Positive Online Learning Experience--A Hierarchical Framework Approach  
    • Feb 2020 —Present
    • Project Leaders: Zixiu Guo and Carmen Leong
    • Project Members:  Jason Hou

My Research Supervision


Supervision keywords


Areas of supervision

I am interested in the topics related to promoting positive use of information systems in changing individuals' life. 


Currently supervising

YiJing Li

PhD

March 2017

 

Joint

Title: Towards a Design of Optimized Risk Assessments Tools in Reward-based Crowdfunding: The Role of Trust and Trust-building Mechanisms

Vivian Zhou

PhD

June 2019

 

Joint

Title: The development of the digital platform’s design principles

Bokyung Lee

PhD

Feb 2020

 

Joint

Title: How do organizations manage their knowledge-based assets (in my case the digital goods) to support organizational resilience amid digital transformation?


My Teaching

  • E-Business (INFS5885)
  • International Information Systems and Technology Practicum (INFS3020)
  • Introduction to Business Analytics (INFS3603)
  • Introduction to Business Analytics (INFS5700)
  • Managing Complex Project (INFS5848)
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Location

Room 2108, Quadrangle building

Contact

9385 7174
9662 4061