By Associate Professor Zixiu Guo

Journal articles

Guo Z; Cahalane M; Carbonie A, 2022, 'Online gaming with a purpose: exploring positive personal development achieved through esports play', Behaviour and Information Technology, http://dx.doi.org/10.1080/0144929X.2022.2154266

Xiao L; Guo Z; D'Ambra J, 2019, 'Benefit-based O2O commerce segmentation: a means-end chain approach', Electronic Commerce Research, 19, pp. 1 - 41, http://dx.doi.org/10.1007/s10660-017-9286-3

Stevens KJ; Guo Z; Li Y, 2018, 'Typology and hierarchy of students' motivations to use technology in learning', Australasian Journal of Information Systems, 22, http://dx.doi.org/10.3127/ajis.v22i0.1492

Xiao L; Guo Z; D'Ambra J, 2017, 'Analyzing consumer goal structure in online group buying: A means-end chain approach', Information and Management, 54, pp. 1097 - 1119, http://dx.doi.org/10.1016/j.im.2017.03.001

Tan FTC; Guo Z; Cahalane M; Cheng D, 2016, 'Developing business analytic capabilities for combating e-commerce identity fraud: A study of Trustev's digital verification solution', Information and Management, 53, pp. 878 - 891, http://dx.doi.org/10.1016/j.im.2016.07.002

Guo Z; Xiao L; Van Toorn C; Lai Y; Seo C, 2016, 'Promoting online learners' continuance intention: An integrated flow framework', Information and Management, 53, pp. 279 - 295, http://dx.doi.org/10.1016/j.im.2015.10.010

Xiao L; Guo Z; D’Ambra J; Fu B, 2016, 'Building loyalty in e-commerce: Towards a multidimensional trust-based framework for the case of China', Program, 50, pp. 431 - 461, http://dx.doi.org/10.1108/PROG-04-2016-0040

Guo Z; Li Y; Stevens KJ, 2012, 'Analyzing Students’ Technology Use Motivations: An Interpretive Structural Modeling Approach', Communications of the Association for Information Systems, 30, pp. 199 - 224, http://aisel.aisnet.org/cais/vol30/iss1/14

Guo Z; Lu X; Li Y; Li Y, 2011, 'A Framework of Students' Reasons for Using CMC Media in Learning Contexts: A Structural Approach', Journal of the American Society for Information Science and Technology, 62, pp. 2182 - 2200, http://dx.doi.org/10.1002/asi.21631

Guo Z; Stevens KJ, 2011, 'Factors Influencing Perceived Usefulness of Wikis for Group Collaborative Learning by First Year Students', Australasian Journal of Educational Technology, 27, pp. 221 - 242, https://ajet.org.au/index.php/AJET/article/view/967

Guo Z; Tan FB; Turner TL; Xu H, 2010, 'Group Norms, Media Preferences, and Group Meeting Success: A Longitudinal Study', Computers in Human Behavior, 26, pp. 645 - 655, http://dx.doi.org/10.1016/j.chb.2010.01.001

Guo Z; Tan FB; Cheung K, 2010, 'Students’ Uses and Gratifications for Using Computer-Mediated Communication Media in Learning Contexts', Communications of Association for Information Systems, 27, pp. 339 - 378, http://connection.ebscohost.com/c/articles/70400176/students-uses-gratifications-using-computer-mediated-communication-media-learning-contexts

Guo Z; D Ambra JG; Turner TL; Zhang H, 2009, 'Improving the Effectiveness of Virtual Teams: A Comparison of Video-Conferencing and Face-to-Face Communication in China', IEEE Transactions on Professional Communication, 52, pp. 1 - 16, http://dx.doi.org/10.1109/TPC.2008.2012284

Guo Z; D Ambra JG, 2009, 'The Influence of National and Organizational Cultures on Technology use: An Exploratory Study within a Multinational Organizational Setting', Journal of Global Information Management, 17, pp. 74 - 94, http://dx.doi.org/10.4018/jgim.2009070904

Guo Z; Tan FB; Turner TL; Xu H, 2008, 'An Exploratory Investigation into Instant Messaging Preferences in Two Distinct Cultures', IEEE Transactions on Professional Communication, 51, pp. 396 - 415

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