My Expertise
His expertise and research interests are in the fields of strategy (business & marketing strategies), branding, NPD, IMC, CB, HRM, entrepreneurship, and innovation management.
His teaching intrests are in the fields of:
- Marketing/Business strategy
- Marketing/Business management
- Product/service innovation management
- Brand management
- Advertising management
- Consumer behaviour
- Strategic management
Biography
Ardalan holds a PhD. in Marketing and Management (Macquarie University, 2021). He has previously obtained his MBAs in marketing management (2011) and in strategic management (2014), and from then on, he has taught business-related subjects at some universities. Ardalan is among the world's top scholars in marketing and management, and his main expertise and research are in the fields of strategy (business & marketing strategies), branding,...view more
Ardalan holds a PhD. in Marketing and Management (Macquarie University, 2021). He has previously obtained his MBAs in marketing management (2011) and in strategic management (2014), and from then on, he has taught business-related subjects at some universities. Ardalan is among the world's top scholars in marketing and management, and his main expertise and research are in the fields of strategy (business & marketing strategies), branding, NPD, IMC, CB, HRM, entrepreneurship, and innovation management.
Besides teaching, he has worked in some marketing roles for companies and organizations in Tehran, Iran. Ardalan is also a member of Product Development & Management Association (PDMA), Design Institute of Australia (DIA), and Australian Marketing Institute (Certified Practicing Marketer).
My Grants
International Research Training Program (IRTP) Scholarship (from the Australian Government), 2017
My Qualifications
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PhD. in Marketing & Management, Macquarie University, Sydney, Australia
My Research Activities
Publications:
- SAMETI, A. 2023. Strategic Horizon of Product Market Success: Comparing Alternative ‘Strategic Landscapes’ of the New Product Development Process. Journal of Product & Brand Management.
https://www.emerald.com/insight/content/doi/10.1108/JPBM-05-2022-3994/full/html
- MASHHADY, A., KHALILI, H. & SAMETI, A. 2022. Does Change Agent Selection Procedure Matter? A strategic decision-making toward a more objective selection approach. Leadership & Organization Development Journal, Vol. 43 No. 8, pp. 1157-1185.
https://www.emerald.com/insight/content/doi/10.1108/LODJ-01-2022-0041/full/html
- SAMETI, A., KOSLOW, S., & MASHHADY. A. 2022. Are Product Design Researchers and Practitioners on the Same Page? The way professional product designers view creative design. Journal of Product & Brand Management, Vol. 31 No. 6, pp. 951-970.
https://www.emerald.com/insight/content/doi/10.1108/JPBM-07-2021-3560/full/html
- SAMETI, A. 2022. The Missing Link in the Evolution of Product Design: A Strategy Roadmap towards Product Development Success. Journal of Product & Brand Management, Vol. 31 No. 6, pp. 899-937.
https://www.emerald.com/insight/content/doi/10.1108/JPBM-10-2020-3181/full/html
- KOSLOW, S., SAMETI, A., van Noort, G., G. SMIT, E. & SASSER, S. 2021. When Bad Is Good: How the Quality of an Advertising Agency’s Perceived Client Relationship Challenges Creativity. Journal of Advertising, 51:3, 385-405.
https://www.tandfonline.com/doi/full/10.1080/00913367.2021.1980469
- MASHHADY, A., KHALILI, H. & SAMETI, A. 2021. Development and application of a service design-based process for improvement of human resource management service quality. Business Process Management Journal, 27, 459-485.
https://www.emerald.com/insight/content/doi/10.1108/BPMJ-04-2020-0164/full/html
- KHALILI, H. & SAMETI, A. 2017. Healthcare quality and medicine reimbursement criteria in Iran. International Journal of Pharmaceutical and Healthcare Marketing, 11, 455-470.
www.emeraldinsight.com/doi/abs/10.1108/IJPHM-06-2016-0032
- SAMETI, A. & KHALILI, H. 2017. Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention. Intangible Capital, 13, 523-547.
www.intangiblecapital.org/index.php/ic/article/view/986
- SAMETI, A. & KHALILI, H. 2016. Analyzing motivational factors influencing selection of commercial websites by consumer in the E-commerce (B2C). International Journal of Electronic Marketing and Retailing, 7, 39-65.
www.inderscienceonline.com/doi/abs/10.1504/IJEMR.2016.075326
- KHALILI, H., SAMETI, A. & SHEYBANI, H. 2016. A Study on the Effect of Empowerment on Customer Orientation of Employees. Global Business Review, 17, 38-50.
https://journals.sagepub.com/doi/full/10.1177/0972150915610674
- SAMETI, A., KHALILI, H. & SAEDYAN RAD, B. 2015. A Survey on Natural Persons and Corporate Person-hoods’ Investment Behavior in Tehran Stock Exchange, in Time of Sanctions (With Concentration on Strategic Investment in Uncertainty). European Journal of Economics, Finance and Administrative Sciences, 71, 124-135.
www.europeanjournalofeconomicsfinanceandadministrativesciences.com/issues/EJEFAS_71.html
- SAMETI, A. & KHALILI, H. 2015. Evaluating online top selling products in Iran, by using Fuzzy TOPSIS method. International Journal of Marketing and Technology, 5, 84-103.
www.ijmra.us/2015ijmt_january.php
University Textbook:
- SAMETI, A. & KHALILI, H. 2014. Decision making & strategic investment under uncertainty (With concentration on investing in stock exchange). Tehran, Iran, Scientific Information Database (SID) Press.
Conferences:
- SAMETI, A. & KOSLOW, S. June 2020. Product design strategy: professional designers’ views on creativity. Innovation and Product Development Management conference (27th IPDMC, Antwerp, Belgium, Online presentation).
www.eiasm.org/frontoffice/event_announcement.asp?event_id=1421
- SAMETI, A. December 2019. Creativity in product development strategies. Australian and New Zealand Marketing Academy Conference (ANZMAC), Wellington, New Zealand, acceptance.
www.confer.nz/anzmac2019/
ORCID as entered in ROS
https://orcid.org/0000-0003-3607-8988