My Expertise
His expertise and research interests are in the fields of strategy (business & marketing strategies), branding, NPD, IMC, CB, HRM, entrepreneurship, and innovation management.
His teaching intrests are in the fields of:
- Marketing/Business strategy
- Marketing/Business management
- Product/service innovation management
- Brand management
- Advertising management
- Consumer behaviour
- Strategic management
Biography
Ardalan holds a PhD. in Marketing and Management (Macquarie University, 2021). He has previously obtained his MBAs in marketing management (2011) and in strategic management (2014), and from then on, he has taught business-related subjects at some universities. Ardalan is among the world's top scholars in marketing and management, and his main expertise and research are in the fields of strategy (business & marketing strategies), branding,...view more
Ardalan holds a PhD. in Marketing and Management (Macquarie University, 2021). He has previously obtained his MBAs in marketing management (2011) and in strategic management (2014), and from then on, he has taught business-related subjects at some universities. Ardalan is among the world's top scholars in marketing and management, and his main expertise and research are in the fields of strategy (business & marketing strategies), branding, NPD, IMC, CB, HRM, entrepreneurship, and innovation management.
Besides teaching, he has worked in some marketing roles for companies and organizations in Tehran, Iran. Ardalan is also a member of Product Development & Management Association (PDMA), Design Institute of Australia (DIA), Australian Marketing Institute (Certified Practicing Marketer), and Australian Institute of Management.
My Grants
International Research Training Program (IRTP) Scholarship (from the Australian Government), 2017
My Qualifications
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PhD. in Marketing & Management, Macquarie University, Sydney, Australia
My Research Activities
Publications:
- SAMETI, A. 2023. Strategic Horizon of Product Market Success: Comparing Alternative ‘Strategic Landscapes’ of the New Product Development Process. Journal of Product & Brand Management.
https://www.emerald.com/insight/content/doi/10.1108/JPBM-05-2022-3994/full/html
- MASHHADY, A., KHALILI, H. & SAMETI, A. 2022. Does Change Agent Selection Procedure Matter? A strategic decision-making toward a more objective selection approach. Leadership & Organization Development Journal, Vol. 43 No. 8, pp. 1157-1185.
https://www.emerald.com/insight/content/doi/10.1108/LODJ-01-2022-0041/full/html
- SAMETI, A., KOSLOW, S., & MASHHADY. A. 2022. Are Product Design Researchers and Practitioners on the Same Page? The way professional product designers view creative design. Journal of Product & Brand Management, Vol. 31 No. 6, pp. 951-970.
https://www.emerald.com/insight/content/doi/10.1108/JPBM-07-2021-3560/full/html
- SAMETI, A. 2022. The Missing Link in the Evolution of Product Design: A Strategy Roadmap towards Product Development Success. Journal of Product & Brand Management, Vol. 31 No. 6, pp. 899-937.
https://www.emerald.com/insight/content/doi/10.1108/JPBM-10-2020-3181/full/html
- KOSLOW, S., SAMETI, A., van Noort, G., G. SMIT, E. & SASSER, S. 2021. When Bad Is Good: How the Quality of an Advertising Agency’s Perceived Client Relationship Challenges Creativity. Journal of Advertising, 51:3, 385-405.
https://www.tandfonline.com/doi/full/10.1080/00913367.2021.1980469
- MASHHADY, A., KHALILI, H. & SAMETI, A. 2021. Development and application of a service design-based process for improvement of human resource management service quality. Business Process Management Journal, 27, 459-485.
https://www.emerald.com/insight/content/doi/10.1108/BPMJ-04-2020-0164/full/html
- KHALILI, H. & SAMETI, A. 2017. Healthcare quality and medicine reimbursement criteria in Iran. International Journal of Pharmaceutical and Healthcare Marketing, 11, 455-470.
www.emeraldinsight.com/doi/abs/10.1108/IJPHM-06-2016-0032
- SAMETI, A. & KHALILI, H. 2017. Influence of in-store and out-of-store creative advertising strategies on consumer attitude and purchase intention. Intangible Capital, 13, 523-547.
www.intangiblecapital.org/index.php/ic/article/view/986
- SAMETI, A. & KHALILI, H. 2016. Analyzing motivational factors influencing selection of commercial websites by consumer in the E-commerce (B2C). International Journal of Electronic Marketing and Retailing, 7, 39-65.
www.inderscienceonline.com/doi/abs/10.1504/IJEMR.2016.075326
- KHALILI, H., SAMETI, A. & SHEYBANI, H. 2016. A Study on the Effect of Empowerment on Customer Orientation of Employees. Global Business Review, 17, 38-50.
https://journals.sagepub.com/doi/full/10.1177/0972150915610674
- SAMETI, A., KHALILI, H. & SAEDYAN RAD, B. 2015. A Survey on Natural Persons and Corporate Person-hoods’ Investment Behavior in Tehran Stock Exchange, in Time of Sanctions (With Concentration on Strategic Investment in Uncertainty). European Journal of Economics, Finance and Administrative Sciences, 71, 124-135.
www.europeanjournalofeconomicsfinanceandadministrativesciences.com/issues/EJEFAS_71.html
- SAMETI, A. & KHALILI, H. 2015. Evaluating online top selling products in Iran, by using Fuzzy TOPSIS method. International Journal of Marketing and Technology, 5, 84-103.
www.ijmra.us/2015ijmt_january.php
University Textbook:
- SAMETI, A. & KHALILI, H. 2014. Decision making & strategic investment under uncertainty (With concentration on investing in stock exchange). Tehran, Iran, Scientific Information Database (SID) Press.
Conferences:
- SAMETI, A. & KOSLOW, S. June 2020. Product design strategy: professional designers’ views on creativity. Innovation and Product Development Management conference (27th IPDMC, Antwerp, Belgium, Online presentation).
www.eiasm.org/frontoffice/event_announcement.asp?event_id=1421
- SAMETI, A. December 2019. Creativity in product development strategies. Australian and New Zealand Marketing Academy Conference (ANZMAC), Wellington, New Zealand, acceptance.
www.confer.nz/anzmac2019/
ORCID as entered in ROS
https://orcid.org/0000-0003-3607-8988