Keywords
Fields of Research (FoR)
Marketing, Marketing Management (incl. Strategy and Customer Relations), Tourism Marketing, Other Commerce, Management, Tourism and ServicesSEO tags
Biography
Teaching Interests:
- Services marketing
- Innovations
Research Interests:
- Services marketing and management
- Consumer psychology and behaviour
- Applied marketing sciences
- Digital marketing
My Grants
External Grant
- 2016-2017 Accounting and Finance Associations of Australia and New Zealand Research Grant ($5,000, “Customer satisfaction and management earnings forecasts”)
Internal Grant
- 2019 BizLab Small Project...view more
Teaching Interests:
- Services marketing
- Innovations
Research Interests:
- Services marketing and management
- Consumer psychology and behaviour
- Applied marketing sciences
- Digital marketing
My Grants
External Grant
- 2016-2017 Accounting and Finance Associations of Australia and New Zealand Research Grant ($5,000, “Customer satisfaction and management earnings forecasts”)
Internal Grant
- 2019 BizLab Small Project Grant ($3,000, “An exploration into the authenticity of social media influencers”)
- 2017-2018 Business School Research Grant ($20,000, “Customer satisfaction and the implied cost of equity: The moderating effects of market conditions” )
- 2016 School of Marketing Research Grant ($2,500, “Customer satisfaction: Its impact on management earnings forecasts and market response” )
- 2014 School of Marketing Research Grant ($1,740, “Country-of-origin effects on consumer response to corporate social responsibility” )
- 2013 School of Marketing Research Grant ($1,600, “Measurement model specification in tourism research: Formative and reflective indicators”)
- 2012 Business School Special Research Grant ($5,000, “Applications of structural equation modeling to tourism research”)
- 2012 School of Marketing Research Grant ($1,680, “Applications of structural equation modeling to tourism research”)
- 2011-2012 Business School Special Research Grant ($7,000, “Working holiday makers’ sense of place: Assessing their perceptions of and attitudes toward Australia as a tourist destination over time”)
- 2011 School of Marketing Research Grant [$1,600, “A test for the validity of festival consumption emotions across gender” ]
My Qualifications
PhD, Texas A&M University
MHM, University of Houston
BS, Purdue University
BS, Ewha Womans University
My Awards
- The 2013 Non-professorial Research Achievement Award, Australian School of Business, UNSW
- Strategic Research Awards, School of Marketing, Australian School of Business, UNSW (2011-2014)
- Best paper award in the Annual Paris Conference on Business and Social Sciences (2012)
- Best paper award in the 3rd Annual American Business Research Conference (2011)
- Best paper award runner-up in the 2010 Australia and New Zealand Marketing Academy (2010)
My Research Supervision
Supervision keywords
Areas of supervision
Services marketing and management, digital marketing
Currently supervising
- Digital marketing
- Consumer behaviour and psychology
My Teaching
Services (events) marketing and management
Customer centric innovation
Publications
by Dr Jenny (Jiyeon) Lee