By Dr Junbum Kwon

Conference Papers

Kim J; Min YW; Ahn S; Chen Y; Kwon J; Jin BE, 2025, 'Instagram Insights through Image Mining: Cross-cultural Color Preferences and Emotion in Fashion Images', Iowa State University, presented at Making Waves Toward A Sustainable and Equitable Future, http://dx.doi.org/10.31274/itaa.18915

Ma X; Han BR; Lee D; Kwon J, 2024, 'Monologue vs. Dialogue: A Field Experiment on AI-Enabled Telemarketing', in 45th International Conference on Information Systems Icis 2024

Kwon J; Navajas C; Liu H; Trinh E; Oppewal H, 2021, 'Text Message Screen Positions in Video Advertising', in Proceedings of ANZMAC Conference, University of Melbourne, presented at ANZMAC Conference, University of Melbourne, 01 December 2021 - 03 December 2021

Septianto F; Kwon J, 2021, 'Too Cute to be Bad? How Cute Brand Logo Can Reduce Brand Punishment', University of Melbourne, presented at ANZMAC Conference, University of Melbourne, 01 December 2021 - 03 December 2021

Back to profile page