By Dr Junbum Kwon

Conference Presentations

Li S; Quang H; Kwon J; Septianto F, 2022, 'Negative Imagery Framing for Advertising Climate Change on Social Media', presented at 44th INFORMS Marketing Science Conference, University of Chicago, 16 June 2022 - 18 June 2022

Liang Y; Wang Z; Liu Y; Chan W; Kwon J; Septianto F, 2022, 'Visual Luxury Appeals: The Role of Extended-Self and Hedonism for Social Media Engagement', presented at 44th INFORMS Marketing Science Conference, University of Chicago, 16 June 2022 - 18 June 2022

Chan W; Srinivasan S; Kwon J; Septianto F, 2021, 'Bittersweet in Visual Narratives: How Mixed Emotional Content Amplifies Consumer’s Digital Engagement Behavior', presented at 43rd INFORMS Marketing Science Conference, University of Rochester, 03 June 2021 - 05 June 2021

Kwon J; Chan W; Gu W; Septianto F, 2021, 'Cool and dark appeals to business customers? The role of color features in boosting Word-of-Mouth for B2B vs. B2C Firm-Generated-Content on social media', presented at 43rd INFORMS Marketing Science Conference, University of Rochester, 03 June 2021 - 05 June 2021

Abdussalam F; Han-Chen D; Kwon J; Al-Qershi O; Kim J; Choi J, 2021, 'Detecting SKU-level Product Image in Social Media and Product Sales', presented at 43rd INFORMS Marketing Science Conference, University of Rochester, 03 June 2021 - 05 June 2021

Navajas CL; Kwon J; Oppewal H; Liu F; Trinh E, 2021, 'Effective Relative Location of Text Message in Video Ad using Eye-tracker', presented at 43rd INFORMS Marketing Science Conference, University of Rochester, 03 June 2021 - 05 June 2021

Park E; Wong R; Kwon J; Chu V, 2021, 'Video Ads Content Analysis using Significant Features (SF) Lasso', presented at 43rd INFORMS Marketing Science Conference, University of Rochester, 03 June 2021 - 05 June 2021

Kwon J; Shin D; Lee G; Hwang S; An J, 2020, 'The Effect and Drivers of Trustworthy Face in Online Job Market Platform', presented at Conference on Artificial Intelligence, Machine Learning, and Business Analytics, Temple-CMU-New York University, 10 December 2020 - 11 December 2020

Kwon J; Lin H; Deng L; Dellicompagni T; Kang MY, 2020, 'Computerized Emotional Content Analysis: Empirical Findings Based on Charity Advertisements', presented at ICAMA-KAS Conference, 31 October 2020 - 31 October 2020

Kwon J; Trinh E; Liu F, 2020, 'Is Centre the Best Location? An Eye-Tracking Study of Text Message Location Strategies in Video Advertising', presented at Marketing Analytics Symposium – Sydney (MASS) Conference, Sydney, 03 February 2020 - 04 February 2020

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