Select Publications

Book Chapters

Liu B; Wei L, 2018, 'Reading Machine-Written News: Effect of Machine Heuristic and Novelty on Hostile Media Perception', in Kurosu M (ed.), , SPRINGER INTERNATIONAL PUBLISHING AG, pp. 307 - 324, http://dx.doi.org/10.1007/978-3-319-91238-7_26

Journal articles

Yang G; Wei L, 2024, 'When Influencers Compare Brands: Defensive Processing of Sponsored Comparative Messages and Effects on Consumer Evaluations', Journal of Current Issues & Research in Advertising, http://dx.doi.org/10.1080/10641734.2024.2413606

Wei L; Schmierbach M; Liu B; Kang J; Chen C; Dardis FE; Tan R; Cohen O, 2024, 'Amplifying Player Experience to Facilitate Prosocial Outcomes in a Narrative-Based Serious Game', Media and Communication, http://dx.doi.org/10.17645/mac.8637

Liu B; Kang J; Wei L, 2023, 'Artificial intelligence and perceived effort in relationship maintenance: Effects on relationship satisfaction and uncertainty', Journal of Social and Personal Relationships, http://dx.doi.org/10.1177/02654075231189899

Liu B; Wei L; Wu M; Luo T, 2023, 'Speech production under uncertainty: how do job applicants experience and communicate with an AI interviewer?', Journal of Computer-Mediated Communication, 28, http://dx.doi.org/10.1093/jcmc/zmad028

Liu B; Wei L, 2023, 'Unintended effects of open data policy in online behavioral research: An experimental investigation of participants’ privacy concerns and research validity', Computers in Human Behavior, 139, http://dx.doi.org/10.1016/j.chb.2022.107537

Diddi P; Wei L, 2022, 'Crisis management on social media: Effect of pre-crisis inoculation strategy and midst-crisis organizational interactivity', Public Relations Review, 48, http://dx.doi.org/10.1016/j.pubrev.2022.102206

Wei L; Diddi P, 2022, 'Morality rules: Understanding the role of prior reputation in consequences of scansis', Public Relations Review, 48, http://dx.doi.org/10.1016/j.pubrev.2022.102147

Wei L; Myrick J, 2022, 'Gamifying Green Consumerism Websites: Can Gamification Mitigate Moral Licensing and Ideological Resistance to Green Behaviors?', Journal of Communication Technology, 5, http://dx.doi.org/10.51548/joctec-2022-001

Freeman J; Wei L; Yang H; Shen F, 2022, 'Does in-Stream Video Advertising Work? Effects of Position and Congruence on Consumer Responses', Journal of Promotion Management, 28, pp. 515 - 536, http://dx.doi.org/10.1080/10496491.2021.2009086

Liu B; Wei L, 2021, 'Machine gaze in online behavioral targeting: The effects of algorithmic human likeness on social presence and social influence', Computers in Human Behavior, 124, http://dx.doi.org/10.1016/j.chb.2021.106926

Wei L; Kim N, 2021, 'Attenuating public skepticism: Effects of pre-crisis corporate engagement and post-crisis CSR initiatives on corporate evaluations', Public Relations Review, 47, http://dx.doi.org/10.1016/j.pubrev.2020.101999

Wei L; Kim N, 2021, 'Within- and between-person(s) emotional reactions toward crisis communication', Corporate Communications, 26, pp. 420 - 437, http://dx.doi.org/10.1108/CCIJ-06-2020-0096

Wei L; Yang G; Shoenberger H; Shen F, 2021, 'Interacting with Social Media Ads: Effects of Carousel Advertising and Message Type on Health Outcomes', Journal of Interactive Advertising, 21, pp. 269 - 282, http://dx.doi.org/10.1080/15252019.2021.1977736

Wei L, 2020, 'Examining Corporate Communications of Environmental Responsibility on Corporate Websites: Main Themes, Linguistic Features, and Text Reuse', Journal of Promotion Management, 26, pp. 1013 - 1037, http://dx.doi.org/10.1080/10496491.2020.1746467

Wei L; Kang J; Schmierbach M, 2020, 'Memory at Play: Personalizing Online Advertisements Based on Consumers’ Autobiographical Memory', Journal of Promotion Management, 26, pp. 322 - 349, http://dx.doi.org/10.1080/10496491.2019.1699632

Wei L; Sun T; Liu B, 2020, 'Exploring the Effect of Incorporating Danmaku into Advertising', Journal of Interactive Advertising, 20, pp. 31 - 46, http://dx.doi.org/10.1080/15252019.2019.1691094

Kang J; Wei L, 2020, 'Let me be at my funniest: Instagram users’ motivations for using Finsta (a.k.a., fake Instagram)', Social Science Journal, 57, pp. 58 - 71, http://dx.doi.org/10.1016/j.soscij.2018.12.005

Wang J; Wei L, 2020, 'Fear and Hope, Bitter and Sweet: Emotion Sharing of Cancer Community on Twitter', SOCIAL MEDIA + SOCIETY, 6, http://dx.doi.org/10.1177/2056305119897319

Wei L; Liu B, 2020, 'Reactions to others' misfortune on social media: Effects of homophily and publicness on schadenfreude, empathy, and perceived deservingness', COMPUTERS IN HUMAN BEHAVIOR, 102, pp. 1 - 13, http://dx.doi.org/10.1016/j.chb.2019.08.002

Wei L; Kang J, 2019, 'Employing Emotion Regulation Strategies in Tracking Personal Fitness Progress', International Journal of Human-Computer Interaction, 35, pp. 1115 - 1124, http://dx.doi.org/10.1080/10447318.2018.1511024

Wei L; Ferchaud A; Liu B, 2019, 'Endorser and Bodily Addressing in Public Service Announcements: Effects and Underlying Mechanisms', Communication Research Reports, 36, pp. 1 - 13, http://dx.doi.org/10.1080/08824096.2018.1524752

Liu B; Wei L, 2019, 'MACHINE AUTHORSHIP IN SITU Effect of news organization and news genre on news credibility', DIGITAL JOURNALISM, 7, pp. 635 - 657, http://dx.doi.org/10.1080/21670811.2018.1510740

Liu B; Wei L, 2018, 'Modeling social support on social media: Effect of publicness and the underlying mechanisms', COMPUTERS IN HUMAN BEHAVIOR, 87, pp. 263 - 275, http://dx.doi.org/10.1016/j.chb.2018.05.006

Conference Papers

Wei L; Hamari J, 2023, 'Game-Based Approaches to Enhancing Public Understanding of Science: A Descriptive Literature Review', in Proceedings of the 56th Hawaii International Conference on System Sciences, Hawaii, USA, pp. 4681 - 4690, presented at 56th Hawaii International Conference on System Sciences, Hawaii, USA, 03 January 2023 - 06 January 2023, http://dx.doi.org/10.24251/HICSS.2023.570

Wei L; Kang J; Liu B, 2023, 'What if I Use Help for This? Exploring Normative Evaluations of Relationship Maintenance Behaviors Augmented by External Agency', in Proceedings of the 56th Hawaii International Conference on System Sciences, Hawaii, USA, pp. 2441 - 2450, presented at 56th Hawaii International Conference on System Sciences, Hawaii, USA, 03 January 2023 - 06 January 2023, http://dx.doi.org/10.24251/HICSS.2023.301

Järvelä S; Wei L; Hassan L; Hamari J, 2022, 'Storifying a Serious Mobile Game: Exploring Players' Perception of Storification Features, Narrative Engagement, and Behavioral Intentions', in ACM International Conference Proceeding Series, pp. 53 - 61, http://dx.doi.org/10.1145/3569219.3569343

Kang J; Wei L, 2020, 'Enter Your Dinner Now!', in Proceedings of the 14th EAI International Conference on Pervasive Computing Technologies for Healthcare, ACM, pp. 122 - 132, presented at PervasiveHealth '20: 14th EAI International Conference on Pervasive Computing Technologies for Healthcare, http://dx.doi.org/10.1145/3421937.3422014

Kang J; Wei L, 2020, 'Promises of Anthropomorphism in Virtual Coaches', in Proceedings of the 14th EAI International Conference on Pervasive Computing Technologies for Healthcare, ACM, pp. 243 - 246, presented at PervasiveHealth '20: 14th EAI International Conference on Pervasive Computing Technologies for Healthcare, http://dx.doi.org/10.1145/3421937.3421945

Kang J; Wei L, 2018, '"Give Me the Support I Want!": The Effect of Matching an Embodied Conversational Agent's Social Support to Users' Social Support Needs in Fostering Positive User-Agent Interaction', in HAI'18: PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON HUMAN-AGENT INTERACTION, ASSOC COMPUTING MACHINERY, ENGLAND, Southampton, pp. 106 - 113, presented at 6th International Conference on Human-Agent Interaction (HAI), ENGLAND, Southampton, 15 December 2018 - 18 December 2018, http://dx.doi.org/10.1145/3284432.3284462

Conference Presentations

Kim N; Wei L, 2024, 'I am pleased to see you in trouble: Impact of perceived deservingness of business success on post-crisis public schadenfreude', presented at 74th Annual International Communication Association Conference, Gold Coast, Australia, 20 June 2024 - 24 June 2024

Liu B; Wei L, 2024, 'Who wants fairness: Exploring individuals’ preferences for fairness over accuracy in AI decision-making', presented at 74th Annual International Communication Association Conference, Gold Coast, Australia, 20 June 2024 - 24 June 2024

Wei L; Schmierbach M; Liu B; Kang J; Chen C; Dardis F; Tan R; Cohen O, 2023, 'Amplifying player experience to facilitate prosocial outcomes in a narrative-based serious game', presented at ECREA Digital Games Research Section Symposium (“Digital Games at the Forefront of Change - On the Meaningfulness of Games and Game Studies”), Complutense University of Madrid, Spain, 09 November 2023 - 10 November 2023

Wei L; Liu B; Wu M, 2023, 'Embodied AI as job interviewer: Exploring the effects of AI-applicant similarity on job applicants', presented at 106th Annual Conference of the Association for Education in Journalism and Mass Communication, Washington DC, USA, 07 August 2023 - 10 August 2023

Yang G; Wei L, 2023, 'When influencers compare brands: Defensive processing of sponsored comparative message appeal and effects on consumer responses', presented at 106th Annual Conference of the Association for Education in Journalism and Mass Communication, Washington DC, USA, 07 August 2023 - 10 August 2023

Wei L; Schmierbach M, 2023, 'Examining immediate and delayed exemplification effects on communicating risks of binge drinking among college students', presented at 73rd Annual International Communication Association Conference, Toronto, Canada, 25 May 2023 - 29 May 2023

Wei L; Schmierbach M, 2023, 'Recall as mechanism underlying exemplification effects? Exploring the differential impacts of cognitive processing styles', presented at 73rd Annual International Communication Association Conference, Toronto, Canada, 25 May 2023 - 29 May 2023

Liu B; Wei L, 2022, 'Unintended effects of open data policies on participants’ privacy concerns and research validity: An experimental investigation', presented at 72nd Annual International Communication Association Conference, Paris, France, 26 May 2022

Wei L; Diddi P, 2021, 'Morality rules: Understanding the role of prior reputation in consequences of scansis', presented at 104th Annual Conference of the Association for Education in Journalism and Mass Communication, 04 August 2021

Schmierbach M; Wei L; Cheng Z, 2021, 'Play hard: The video game difficulty story', presented at 71st Annual International Communication Association Conference, 27 May 2021

Kang J; Wei L, 2020, '“Should I use emoticon and GIF?”: The effect of emoticon and GIF in human-chatbot interaction', presented at 103rd Annual Conference of the Association for Education in Journalism and Mass Communication, 06 August 2020 - 09 August 2020

Wei L; Yang G; Schoenberg H; Shen F, 2020, 'Carousel advertising for public health: Effects of narrative and involvement', presented at 103rd Annual Conference of the Association for Education in Journalism and Mass Communication, 06 August 2020 - 09 August 2020

Wei L; Wang J, 2020, 'Favoring emotional or analytical? Exploring corporate brand personality projected on Twitter', presented at 103rd Annual Conference of the Association for Education in Journalism and Mass Communication, 06 August 2020 - 09 August 2020

Wei L; Kang J, 2020, 'All about words: Linguistic profile of Twitter users who tweet and retweet about face-swapping posts', presented at 103rd Annual Conference of the Association for Education in Journalism and Mass Communication, 06 August 2020

Wei L; Wang J, 2020, 'Effects of soft and hard news consumption on 2012 and 2016 presidential candidate evaluations', presented at 103rd Annual Conference of the Association for Education in Journalism and Mass Communication, 06 August 2020

Wei L; Kim N, 2020, 'Within- and Between-Person(s) emotional reactions towards crisis communication', presented at 103rd Annual Conference of the Association for Education in Journalism and Mass Communication, 06 August 2020

Wei L; Kim N, 2020, 'Attenuating public skepticism: Effects of pre-crisis dialogic engagement and post-crisis CSR initiatives on corporate evaluations', presented at 70th Annual International Communication Association Conference, 20 May 2020 - 26 May 2020

Wei L; Schmierbach M, 2020, 'Effects of broadcast media, ideology, and voter affect on political participation in presidential elections, 1984-2012', presented at 70th Annual International Communication Association Conference, 20 May 2020 - 26 May 2020

Wei L; Zhao W, 2019, 'Conspicuous donation and strategic self-presentation on social media: Prosocial fitness app as a double-edged sword', presented at 102nd Annual Conference of the Association for Education in Journalism and Mass Communication, Toronto, Canada, 07 August 2019 - 10 August 2019

Freeman J; Wei L; Yang H; Shen F, 2019, 'Does in-stream video advertising Work? Effects of position and congruence on ad and brand-related responses', presented at 102nd Annual Conference of the Association for Education in Journalism and Mass Communication, Toronto, Canada, 07 August 2019 - 10 August 2019


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