Select Publications

Conference Presentations

Kim N; Wei L, 2024, 'I am pleased to see you in trouble: Impact of perceived deservingness of business success on post-crisis public schadenfreude', presented at 74th Annual International Communication Association Conference, Gold Coast, Australia, 20 June 2024 - 24 June 2024

Liu B; Wei L, 2024, 'Who wants fairness: Exploring individuals’ preferences for fairness over accuracy in AI decision-making', presented at 74th Annual International Communication Association Conference, Gold Coast, Australia, 20 June 2024 - 24 June 2024

Wei L; Schmierbach M; Liu B; Kang J; Chen C; Dardis F; Tan R; Cohen O, 2023, 'Amplifying player experience to facilitate prosocial outcomes in a narrative-based serious game', presented at ECREA Digital Games Research Section Symposium (“Digital Games at the Forefront of Change - On the Meaningfulness of Games and Game Studies”), Complutense University of Madrid, Spain, 09 November 2023 - 10 November 2023

Wei L; Liu B; Wu M, 2023, 'Embodied AI as job interviewer: Exploring the effects of AI-applicant similarity on job applicants', presented at 106th Annual Conference of the Association for Education in Journalism and Mass Communication, Washington DC, USA, 07 August 2023 - 10 August 2023

Yang G; Wei L, 2023, 'When influencers compare brands: Defensive processing of sponsored comparative message appeal and effects on consumer responses', presented at 106th Annual Conference of the Association for Education in Journalism and Mass Communication, Washington DC, USA, 07 August 2023 - 10 August 2023

Wei L; Schmierbach M, 2023, 'Examining immediate and delayed exemplification effects on communicating risks of binge drinking among college students', presented at 73rd Annual International Communication Association Conference, Toronto, Canada, 25 May 2023 - 29 May 2023

Wei L; Schmierbach M, 2023, 'Recall as mechanism underlying exemplification effects? Exploring the differential impacts of cognitive processing styles', presented at 73rd Annual International Communication Association Conference, Toronto, Canada, 25 May 2023 - 29 May 2023

Liu B; Wei L, 2022, 'Unintended effects of open data policies on participants’ privacy concerns and research validity: An experimental investigation', presented at 72nd Annual International Communication Association Conference, Paris, France, 26 May 2022

Wei L; Diddi P, 2021, 'Morality rules: Understanding the role of prior reputation in consequences of scansis', presented at 104th Annual Conference of the Association for Education in Journalism and Mass Communication, 04 August 2021

Schmierbach M; Wei L; Cheng Z, 2021, 'Play hard: The video game difficulty story', presented at 71st Annual International Communication Association Conference, 27 May 2021

Kang J; Wei L, 2020, '“Should I use emoticon and GIF?”: The effect of emoticon and GIF in human-chatbot interaction', presented at 103rd Annual Conference of the Association for Education in Journalism and Mass Communication, 06 August 2020 - 09 August 2020

Wei L; Yang G; Schoenberg H; Shen F, 2020, 'Carousel advertising for public health: Effects of narrative and involvement', presented at 103rd Annual Conference of the Association for Education in Journalism and Mass Communication, 06 August 2020 - 09 August 2020

Wei L; Wang J, 2020, 'Favoring emotional or analytical? Exploring corporate brand personality projected on Twitter', presented at 103rd Annual Conference of the Association for Education in Journalism and Mass Communication, 06 August 2020 - 09 August 2020

Wei L; Kang J, 2020, 'All about words: Linguistic profile of Twitter users who tweet and retweet about face-swapping posts', presented at 103rd Annual Conference of the Association for Education in Journalism and Mass Communication, 06 August 2020

Wei L; Wang J, 2020, 'Effects of soft and hard news consumption on 2012 and 2016 presidential candidate evaluations', presented at 103rd Annual Conference of the Association for Education in Journalism and Mass Communication, 06 August 2020

Wei L; Kim N, 2020, 'Within- and Between-Person(s) emotional reactions towards crisis communication', presented at 103rd Annual Conference of the Association for Education in Journalism and Mass Communication, 06 August 2020

Wei L; Kim N, 2020, 'Attenuating public skepticism: Effects of pre-crisis dialogic engagement and post-crisis CSR initiatives on corporate evaluations', presented at 70th Annual International Communication Association Conference, 20 May 2020 - 26 May 2020

Wei L; Schmierbach M, 2020, 'Effects of broadcast media, ideology, and voter affect on political participation in presidential elections, 1984-2012', presented at 70th Annual International Communication Association Conference, 20 May 2020 - 26 May 2020

Wei L; Zhao W, 2019, 'Conspicuous donation and strategic self-presentation on social media: Prosocial fitness app as a double-edged sword', presented at 102nd Annual Conference of the Association for Education in Journalism and Mass Communication, Toronto, Canada, 07 August 2019 - 10 August 2019

Freeman J; Wei L; Yang H; Shen F, 2019, 'Does in-stream video advertising Work? Effects of position and congruence on ad and brand-related responses', presented at 102nd Annual Conference of the Association for Education in Journalism and Mass Communication, Toronto, Canada, 07 August 2019 - 10 August 2019

Wang J; Wei L, 2019, 'Fear and hope, bitter and sweet: Emotion sharing of cancer community on Twitter', presented at 102nd Annual Conference of the Association for Education in Journalism and Mass Communication, Toronto, Canada, 07 August 2019 - 10 August 2019

Wei L; Liu B, 2019, 'Emotional reaction to another’s misfortune on social media: Effects of publicness and closeness on schadenfreude and empathy', presented at 69th Annual International Communication Association Conference, Washington DC, USA, 24 May 2019 - 28 May 2019

Wei L; Myrick J, 2019, 'Gamifying green consumerism websites: Can gamification help mitigate moral licensing and ideological resistance to green behaviors?', presented at 69th Annual International Communication Association Conference, Washington DC, USA, 24 May 2019 - 28 May 2019

Wei L; Liu B, 2019, 'Outcomes of support seeking on social media: Effects of message publicness, explicitness, and social distance', presented at 69th Annual International Communication Association Conference, Washington DC, USA, 24 May 2019 - 28 May 2019

Wei L, 2018, 'Communicating emerging technologies in healthcare on Twitter: Network characteristics, opinion leadership, thematic and sentiment analysis', presented at 104th National Communication Association Conference, Salt Lake City UT, USA, 08 November 2018 - 11 November 2018

Wei L; Kang J, 2018, 'Employing emotion regulation strategies in tracking personal fitness progress', presented at 104th National Communication Association Conference, Salt Lake City UT, USA, 08 November 2018 - 11 November 2018

Wei L; Shen F, 2018, 'Exploring the effects of interactive narratives in promoting health behaviors', presented at 104th National Communication Association Conference, Salt Lake City UT, USA, 08 November 2018 - 11 November 2018

Wei L, 2018, 'Reviewing the role of emotion in video gaming research', presented at 104th National Communication Association Conference, Salt Lake City UT, USA, 08 November 2018 - 11 November 2018

Diddi P; Wei L, 2018, 'Crisis management on social media: Inoculation strategy and organizational interactivity', presented at 2018 Annual Conference of the Association for Education in Journalism and Mass Communication, Washington DC, USA, 06 August 2018 - 09 August 2018

Kang J; Wei L, 2018, 'How should an embodied conversational agent carry out small talks? The effect of the agent’s passivity in small talks on user psychology', presented at 2018 Annual Conference of the Association for Education in Journalism and Mass Communication, Washington DC, USA, 06 August 2018 - 09 August 2018

Wei L; Kang J; Schmierbach M, 2018, 'Memory at play: Personalizing advertisements based on consumers’ autobiographical memory', presented at 2018 Annual Conference of the Association for Education in Journalism and Mass Communication, Washington DC, USA, 06 August 2018 - 09 August 2018

Wei L; Ferchaud A; Liu B, 2018, 'Underlying effects of endorser identity and bodily addressing in public service announcements', presented at 2018 Annual Conference of the Association for Education in Journalism and Mass Communication, Washington DC, USA, 06 August 2018 - 09 August 2018

Wang J; Wei L; Schmierbach M, 2018, 'Effects of avatars in online group interactions: Self-disclosure, group conformity, and social support', presented at 68th Annual International Communication Association Conference, Prague, Czech Republic, 24 May 2018 - 28 May 2018

Wei L; Kropczynski J, 2018, 'Examining social and personal factors that influence in-game profanity through comparative ego-network analysis', presented at 68th Annual International Communication Association Conference, Prague, Czech Republic, 24 May 2018 - 28 May 2018

Kang J; Wei L, 2018, 'Let me be at my ugliest: Instagram users’ motivations for using Finsta (a.k.a., Fake Instagram)', presented at 68th Annual International Communication Association Conference, Prague, Czech Republic, 24 May 2018 - 28 May 2018

Wei L; Kang J, 2017, 'Are you a social media chameleon? Probing self-presentations across and within social network sites', presented at 2017 Annual Conference of the Association for Education in Journalism and Mass Communication, Chicago IL, USA, 09 August 2017 - 12 August 2017

Liu B; Wei L, 2017, 'Is the robot biased against me? An investigation of boundary conditions for reception of robot as news writer', presented at 2017 Annual Conference of the Association for Education in Journalism and Mass Communication, Chicago IL, USA, 09 August 2017 - 12 August 2017

Wei L; Schmierbach M, 2017, 'Gamification and social comparison in learning', presented at 67th Annual International Communication Association Game Studies Division Preconference, San Diego CA, USA, 25 May 2017 - 29 May 2017


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