By Dr Lewen Wei

Journal articles

Yang G; Wei L, 2024, 'When Influencers Compare Brands: Defensive Processing of Sponsored Comparative Messages and Effects on Consumer Evaluations', Journal of Current Issues & Research in Advertising, http://dx.doi.org/10.1080/10641734.2024.2413606

Wei L; Schmierbach M; Liu B; Kang J; Chen C; Dardis FE; Tan R; Cohen O, 2024, 'Amplifying Player Experience to Facilitate Prosocial Outcomes in a Narrative-Based Serious Game', Media and Communication, http://dx.doi.org/10.17645/mac.8637

Liu B; Kang J; Wei L, 2023, 'Artificial intelligence and perceived effort in relationship maintenance: Effects on relationship satisfaction and uncertainty', Journal of Social and Personal Relationships, http://dx.doi.org/10.1177/02654075231189899

Liu B; Wei L; Wu M; Luo T, 2023, 'Speech production under uncertainty: how do job applicants experience and communicate with an AI interviewer?', Journal of Computer-Mediated Communication, 28, http://dx.doi.org/10.1093/jcmc/zmad028

Liu B; Wei L, 2023, 'Unintended effects of open data policy in online behavioral research: An experimental investigation of participants’ privacy concerns and research validity', Computers in Human Behavior, 139, http://dx.doi.org/10.1016/j.chb.2022.107537

Diddi P; Wei L, 2022, 'Crisis management on social media: Effect of pre-crisis inoculation strategy and midst-crisis organizational interactivity', Public Relations Review, 48, http://dx.doi.org/10.1016/j.pubrev.2022.102206

Wei L; Diddi P, 2022, 'Morality rules: Understanding the role of prior reputation in consequences of scansis', Public Relations Review, 48, http://dx.doi.org/10.1016/j.pubrev.2022.102147

Wei L; Myrick J, 2022, 'Gamifying Green Consumerism Websites: Can Gamification Mitigate Moral Licensing and Ideological Resistance to Green Behaviors?', Journal of Communication Technology, 5, http://dx.doi.org/10.51548/joctec-2022-001

Freeman J; Wei L; Yang H; Shen F, 2022, 'Does in-Stream Video Advertising Work? Effects of Position and Congruence on Consumer Responses', Journal of Promotion Management, 28, pp. 515 - 536, http://dx.doi.org/10.1080/10496491.2021.2009086

Liu B; Wei L, 2021, 'Machine gaze in online behavioral targeting: The effects of algorithmic human likeness on social presence and social influence', Computers in Human Behavior, 124, http://dx.doi.org/10.1016/j.chb.2021.106926

Wei L; Kim N, 2021, 'Attenuating public skepticism: Effects of pre-crisis corporate engagement and post-crisis CSR initiatives on corporate evaluations', Public Relations Review, 47, http://dx.doi.org/10.1016/j.pubrev.2020.101999

Wei L; Kim N, 2021, 'Within- and between-person(s) emotional reactions toward crisis communication', Corporate Communications, 26, pp. 420 - 437, http://dx.doi.org/10.1108/CCIJ-06-2020-0096

Wei L; Yang G; Shoenberger H; Shen F, 2021, 'Interacting with Social Media Ads: Effects of Carousel Advertising and Message Type on Health Outcomes', Journal of Interactive Advertising, 21, pp. 269 - 282, http://dx.doi.org/10.1080/15252019.2021.1977736

Wei L, 2020, 'Examining Corporate Communications of Environmental Responsibility on Corporate Websites: Main Themes, Linguistic Features, and Text Reuse', Journal of Promotion Management, 26, pp. 1013 - 1037, http://dx.doi.org/10.1080/10496491.2020.1746467

Wei L; Kang J; Schmierbach M, 2020, 'Memory at Play: Personalizing Online Advertisements Based on Consumers’ Autobiographical Memory', Journal of Promotion Management, 26, pp. 322 - 349, http://dx.doi.org/10.1080/10496491.2019.1699632

Wei L; Sun T; Liu B, 2020, 'Exploring the Effect of Incorporating Danmaku into Advertising', Journal of Interactive Advertising, 20, pp. 31 - 46, http://dx.doi.org/10.1080/15252019.2019.1691094

Kang J; Wei L, 2020, 'Let me be at my funniest: Instagram users’ motivations for using Finsta (a.k.a., fake Instagram)', Social Science Journal, 57, pp. 58 - 71, http://dx.doi.org/10.1016/j.soscij.2018.12.005

Wang J; Wei L, 2020, 'Fear and Hope, Bitter and Sweet: Emotion Sharing of Cancer Community on Twitter', SOCIAL MEDIA + SOCIETY, 6, http://dx.doi.org/10.1177/2056305119897319

Wei L; Liu B, 2020, 'Reactions to others' misfortune on social media: Effects of homophily and publicness on schadenfreude, empathy, and perceived deservingness', COMPUTERS IN HUMAN BEHAVIOR, 102, pp. 1 - 13, http://dx.doi.org/10.1016/j.chb.2019.08.002

Wei L; Kang J, 2019, 'Employing Emotion Regulation Strategies in Tracking Personal Fitness Progress', International Journal of Human-Computer Interaction, 35, pp. 1115 - 1124, http://dx.doi.org/10.1080/10447318.2018.1511024

Wei L; Ferchaud A; Liu B, 2019, 'Endorser and Bodily Addressing in Public Service Announcements: Effects and Underlying Mechanisms', Communication Research Reports, 36, pp. 1 - 13, http://dx.doi.org/10.1080/08824096.2018.1524752

Liu B; Wei L, 2019, 'MACHINE AUTHORSHIP IN SITU Effect of news organization and news genre on news credibility', DIGITAL JOURNALISM, 7, pp. 635 - 657, http://dx.doi.org/10.1080/21670811.2018.1510740

Liu B; Wei L, 2018, 'Modeling social support on social media: Effect of publicness and the underlying mechanisms', COMPUTERS IN HUMAN BEHAVIOR, 87, pp. 263 - 275, http://dx.doi.org/10.1016/j.chb.2018.05.006

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