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By Dr Michele Anne Roberts

Book Chapters

Pettigrew S; Roberts M, 2011, 'Qualitative research methods in social marketing', in Sage Handbook of Social Marketing, pp. 208 - 223, http://dx.doi.org/10.4135/9781446201008.n15


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ORCID as entered in ROS

orcid_icon https://orcid.org/0000-0002-4040-8399

UNSW Sydney NSW 2052 Australia Telephone +61 2 93851000
Authorised by Deputy Vice-Chancellor (Research)
UNSW CRICOS Provider Code: 00098G ABN: 57 195 873 179

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