By Dr Michele Anne Roberts

Conference Papers

Ferguson R; Roberts M; Rosenberg M, 2014, '"Reaching the target group: Social marketing messages and related health behaviours"', in ANZMAC Annual Conference 2014 Proceedings:Agents of Change, Griffith University, Brisbane, Australia, pp. 553 - 560, presented at Australian and New Zealand Marketing Academy Annual Conference, Brisbane, Australia, 01 December 2014 - 03 December 2014, https://eprints.qut.edu.au/82093/1/1423706904ANZMAC%202014%20Proceedings.compressed.pdf

Roberts M, 2011, 'Grandparent Syndrome vs. Grandparent Disorder: A Clarification and Examination in the Context of Consumer Behaviour', in Academy of Marketing 2011 Conference Papers, UK Academy of Marketing, UK, presented at Academy of Marketing Conference 2011, UK, 05 July 2011 - 07 July 2011, http://dx.doi.org/10.26190/unsworks/27667

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