Dr. Dong’s major research interest lies in studying consumers’ preferences, emotions and their behaviors in the digital age, and therefore understanding their decision making journey and helping companies understand and manage their existing and potential customers. He attempts to advance the knowledge in this area by improving preference elicitation methods and utilizing advanced quantitative modeling approaches.

Songting earned his Bachelor’s and Doctor’s degrees (both with distinction) from Tsinghua University. Part of his PhD training was conducted in Smeal College of Business, Pennsylvania State University. His research works have appeared in Journal of Marketing Research, International Journal of Research in Marketing, and Journal of Product Innovation Management. He received the Emerging Researcher of the Year Award from Australian & New Zealand Marketing Academy in 2013.

Songting currently serves as an Associate Editor for Australasian Marketing Journal. He is a member of Digital Enablement Research Network (DERN), University of New South Wales, and a research team member in Institute for Sustainable Innovation and Growth (iSIG), Fudan University.