Select Publications
Book Chapters
2014, 'Portfolio Management in New Drug Development', in Ding M; Eliashberg J; Stremersch S (ed.), Innovation and Marketing in the Pharmaceutical Industry, pp. 83 - 118
,Journal articles
2024, 'B2B strategies for surviving global crises: A resource dependence perspective on the COVID−19 pandemic', Journal of Business Research, 172, http://dx.doi.org/10.1016/j.jbusres.2023.114448
,2024, 'Generative AI and Usage in Marketing Classroom', Customer Needs and Solutions, 11, http://dx.doi.org/10.1007/s40547-024-00145-2
,2024, 'Leveraging LLMs for Unstructured Direct Elicitation of Decision Rules', Customer Needs and Solutions, 11, pp. 10, http://dx.doi.org/10.1007/s40547-024-00151-4
,2022, 'Measuring Repurchase Decisions by Accelerating Repurchase Behavior', Australasian Marketing Journal, 30, pp. 228 - 236, http://dx.doi.org/10.1177/18393349211000353
,2014, 'Self-Reflection and Articulated Consumer Preferences', Journal of Product Innovation Management, 31, pp. 17 - 32, http://dx.doi.org/10.1111/jpim.12077
,2011, 'Unstructured Direct Elicitation of Decision Rules', Journal of Marketing Research, 48, pp. 116 - 127, http://dx.doi.org/10.1509/jmkr.48.1.116.
,2011, 'Functional forms of the satisfaction–loyalty relationship', International Journal of Research in Marketing, 28, pp. 38 - 50, http://dx.doi.org/10.1016/j.ijresmar.2010.09.002
,2010, 'A simple mechanism to incentive-align conjoint experiments', International Journal of Research in Marketing, 27, pp. 25 - 32, http://dx.doi.org/10.1016/j.ijresmar.2009.09.004
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