By Dr Songting Dong

Journal articles

Xiao Z; Yang B; Dong S; Chuoyan Dong M, 2024, 'B2B strategies for surviving global crises: A resource dependence perspective on the COVID−19 pandemic', Journal of Business Research, 172, http://dx.doi.org/10.1016/j.jbusres.2023.114448

Ding M; Dong S; Grewal R, 2024, 'Generative AI and Usage in Marketing Classroom', Customer Needs and Solutions, 11, http://dx.doi.org/10.1007/s40547-024-00145-2

Dong S, 2024, 'Leveraging LLMs for Unstructured Direct Elicitation of Decision Rules', Customer Needs and Solutions, 11, pp. 10, http://dx.doi.org/10.1007/s40547-024-00151-4

Dong S; Zhao P; Zou D, 2022, 'Measuring Repurchase Decisions by Accelerating Repurchase Behavior', Australasian Marketing Journal, 30, pp. 228 - 236, http://dx.doi.org/10.1177/18393349211000353

Hauser JR; Dong S; Ding M, 2014, 'Self-Reflection and Articulated Consumer Preferences', Journal of Product Innovation Management, 31, pp. 17 - 32, http://dx.doi.org/10.1111/jpim.12077

Ding M; Hauser J; Dong S; Dzyabura D; Yang Z; Su C; Gaskin S, 2011, 'Unstructured Direct Elicitation of Decision Rules', Journal of Marketing Research, 48, pp. 116 - 127, http://dx.doi.org/10.1509/jmkr.48.1.116.

Dong S; Ding M; Grewal R; Zhao P, 2011, 'Functional forms of the satisfaction–loyalty relationship', International Journal of Research in Marketing, 28, pp. 38 - 50, http://dx.doi.org/10.1016/j.ijresmar.2010.09.002

Dong S; Ding M; Huber J, 2010, 'A simple mechanism to incentive-align conjoint experiments', International Journal of Research in Marketing, 27, pp. 25 - 32, http://dx.doi.org/10.1016/j.ijresmar.2009.09.004

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