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By Dr Songting Dong

Conference Papers

Dong S; Zhao P; Wang G; Liu RR, 2007, 'Decomposition Model of the Total Store Purchase and Its Application', in Lee AY; Soman D (ed.), ADVANCES IN CONSUMER RESEARCH, VOL 35, ASSOC CONSUMER RESEARCH, TN, Memphis, pp. 669 - 670, presented at 35th Annual Conference of the Association-for-Consumer-Research, TN, Memphis, 25 October 2007 - 28 October 2007


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