Fields of Research (FoR)
Artificial intelligence, Service marketingBiography
Terrence's teaching and research expertise and interests are in the areas of digital marketing, services marketing and data analytics. Since 2018 Terrence has taken different teaching roles such as course convenor, lecturer-in-charge and tutor for a number of postgraduate and undergraduate courses at UNSW. He is experienced in designing and developing course curriculum, and teaching in both synchronous and asynchronous learning modes and in...view more
Terrence's teaching and research expertise and interests are in the areas of digital marketing, services marketing and data analytics. Since 2018 Terrence has taken different teaching roles such as course convenor, lecturer-in-charge and tutor for a number of postgraduate and undergraduate courses at UNSW. He is experienced in designing and developing course curriculum, and teaching in both synchronous and asynchronous learning modes and in face-to-face, online and hybrid delivery modes. He is currently working on a few research projects in the areas of embodied conversational agent (AI chatbot) as frontline service employee and metaverse applications in healthcare.
My Qualifications
Associate Fellow of the Higher Education Academy / Advance HE (AFHEA)
My Teaching
Courses I have taught/am teaching:
- ZZBU6513 Social Media and Digital Analytics
- ZZBU6514 Managing Customer Analytics
- ZZBU6515 Marketing Analytics Capstone
- MARK5811 Applied Marketing Research
- MARK5814 Digital Marketing
- MARK5816 Services Marketing Management
- MARK2052 Marketing Research