Select Publications
Conference Posters
2024, 'Integrating Multimodal Generative AI Technologies in Postgraduate Marketing Education', Melbourne, Australia, presented at Australasian Society for Computers in Learning in Tertiary Education Conference, Melbourne, Australia, 01 December 2024 - 04 December 2024
,2024, 'Learning Bytes: Unleashing the Power of Micro-Content (Short-Form Videos) in Postgraduate Marketing Education', Tokyo, Japan, presented at The 16th Asian Conference on Education, Tokyo, Japan, 25 November 2024 - 29 November 2024
,2024, 'Utilizing Generative AI Technologies in the Teaching and Learning of a Postgraduate Digital Marketing Course', Adelaide, Australia, presented at Higher Education Research and Development Society of Australasia Conference, Adelaide, Australia, 08 July 2024 - 11 July 2024
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