By Dr Terrence Chong

Journal articles

Chong T; Yu T; Keeling DI; de Ruyter K, 2021, 'AI-chatbots on the services frontline addressing the challenges and opportunities of agency', Journal of Retailing and Consumer Services, 63, http://dx.doi.org/10.1016/j.jretconser.2021.102735

Conference Papers

Chong T; Leong C; Pan SL; Bahri S; Khan AFA, 2014, 'Use of Social Media in Disaster Relief during the Kuantan (Malaysia) Flood', in Proceedings of the 35th International Conference on Information Systems (ICIS 2014), Association for Information Systems, Auckland, New Zealand, presented at The 35th International Conference on Information Systems (ICIS 2014), Auckland, New Zealand, 14 December 2014 - 17 December 2014

Conference Posters

Chong T, 2024, 'Integrating Multimodal Generative AI Technologies in Postgraduate Marketing Education', Melbourne, Australia, presented at Australasian Society for Computers in Learning in Tertiary Education Conference, Melbourne, Australia, 01 December 2024 - 04 December 2024

Chong T, 2024, 'Learning Bytes: Unleashing the Power of Micro-Content (Short-Form Videos) in Postgraduate Marketing Education', Tokyo, Japan, presented at The 16th Asian Conference on Education, Tokyo, Japan, 25 November 2024 - 29 November 2024

Chong T, 2024, 'Utilizing Generative AI Technologies in the Teaching and Learning of a Postgraduate Digital Marketing Course', Adelaide, Australia, presented at Higher Education Research and Development Society of Australasia Conference, Adelaide, Australia, 08 July 2024 - 11 July 2024

Conference Abstracts

Chong T; Yu T; Keeling D; de Ruyter K; Hilken T, 2023, 'Delivering Value-by-proxy on the Frontline Designing GenAI-based Service Agents', in AMS World Marketing Congress, Conference Proceedings, presented at AMS World Marketing Congress

Chong T; Yu T, 2022, 'Metaverse: Challenges and Opportunities in Service Consumption and Delivery', in Conference Proceedings (abstract only), Perth, presented at Australian and New Zealand Marketing Academy Conference, Perth, 05 December 2022 - 07 December 2022

Chong T; Yu T, 2021, 'AI-Chatbots – An Emerging Form of Service Agents', in Conference Proceedings (abstract only), Melbourne, presented at Australian and New Zealand Marketing Academy Conference, Melbourne, 29 November 2021 - 01 December 2021

Chong T; Yu T; Keeling D; de Ruyter K, 2021, 'The Challenges and Opportunities of Artificial Intelligence (AI) Chatbots', in Conference Proceedings (abstract only), Online, presented at Frontiers in Service Conference, Online, 09 July 2021 - 10 July 2021

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