By Dr Terrence Chong

Conference Abstracts

Chong T; Yu T; Keeling D; de Ruyter K; Hilken T, 2023, 'Delivering Value-by-proxy on the Frontline Designing GenAI-based Service Agents', in AMS World Marketing Congress, Conference Proceedings, presented at AMS World Marketing Congress

Chong T; Yu T, 2022, 'Metaverse: Challenges and Opportunities in Service Consumption and Delivery', in Conference Proceedings (abstract only), Perth, presented at Australian and New Zealand Marketing Academy Conference, Perth, 05 December 2022 - 07 December 2022

Chong T; Yu T, 2021, 'AI-Chatbots – An Emerging Form of Service Agents', in Conference Proceedings (abstract only), Melbourne, presented at Australian and New Zealand Marketing Academy Conference, Melbourne, 29 November 2021 - 01 December 2021

Chong T; Yu T; Keeling D; de Ruyter K, 2021, 'The Challenges and Opportunities of Artificial Intelligence (AI) Chatbots', in Conference Proceedings (abstract only), Online, presented at Frontiers in Service Conference, Online, 09 July 2021 - 10 July 2021

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